The mood in the Hong Kong stock market is warming up, leading to an increase in investment demand and intensifying competition among brokerage firms. uSMART Securities, which has received strategic investment from Chow Tai Fook Enterprises, has officially opened its 8th branch in a prime location in Tsim Sha Tsui, with a grand opening ceremony held on October 8. Following the establishment of branches in locations like Lok Ma Chau, West Kowloon, Sheung Shui, and Tsuen Wan, uSMART Securities is progressively completing its physical network in Hong Kong. According to the company’s plan, it aims to set up a total of 12 branches in Hong Kong and Singapore this year, becoming one of the tech brokerages with the most physical service points in the region.
At the opening ceremony, Neo Lee, the Executive Director of uSMART Yingli Securities, stated: We are dedicated to creating a seamless financial experience that integrates both online and offline services, bringing convenience to various users in the community. We have just opened our second branch on Orchard Road in Singapore, and our Causeway Bay branch is expected to open at the beginning of November. In the coming months, our physical service centers will be set up across transportation hubs like Tsim Sha Tsui, Causeway Bay, and Sheung Wan, aiming to enhance interaction with our customers. He pointed out that the total monthly rental across all branches has exceeded one million Hong Kong dollars, reflecting the group’s strong confidence in the development of the local market.
uSMART Securities has served over 800,000 users to date, making it one of the local tech brokerage firms with the highest user base in Hong Kong. The company emphasizes that the establishment of physical branches is not just for market expansion but aims to optimize customer experience. Each branch not only provides standard account opening and investment consultation services, but also pays special attention to beginners and elderly clients by offering dedicated instruction on how to use the mobile app and manage account operations, significantly lowering the barriers to financial management.
In line with the branch expansion, Yingli has also launched several long and short-term investment promotions. This includes offering local customers commission-free trading on US and Hong Kong stocks forever, and a zero-commission arrangement for US stock options trading. Additionally, over 100 popular Hong Kong stock ETFs will enjoy completely commission-free trading and no platform fees, covering high-dividend stocks, indices, and products related to virtual assets. At the same time, monthly contributions to US and Hong Kong stocks are also commission-free, with no platform fees, no storage fees, and no dividend tax deductions. The group stated that these promotions are designed to comprehensively meet the needs of various investment strategies, including short trading, medium-term value appreciation, and long-term asset accumulation.
In wealth management, Yingli Securities is preparing to establish its first Wealth Center in Admiralty, dedicated to providing one-on-one asset allocation, financial planning, and tax advisory services for high-net-worth individuals. This also marks the company’s official entry into the high-end client market, further enriching its range of financial products.
The group’s international business has also made significant strides. During the unveiling, Neo Lee revealed that the uSMART Capital LLC team has officially set up shop in the heart of Manhattan, New York, and has been granted underwriting membership by Nasdaq Stock Market LLC. Moving forward, the focus will be on providing professional services such as underwriting, asset allocation, and investment banking consultation to hedge funds, family offices, and companies planning to go public in the United States.
Looking ahead, uSMART Yingli Securities emphasizes its commitment to a user-centric strategy, leveraging the advantages of technology and a physical network to enhance service penetration within the region. At the same time, by establishing a diversified international business structure through locations like Singapore and New York, the company aims to become one of the most influential tech brokerage firms in the area.
