{"id":783910,"date":"2025-05-12T17:11:56","date_gmt":"2025-05-12T09:11:56","guid":{"rendered":"https:\/\/ztylezman.com\/?p=783910"},"modified":"2025-05-19T12:13:39","modified_gmt":"2025-05-19T04:13:39","slug":"loewe-and-on-launch-fw25-cloudventure-2-0-sneakers","status":"publish","type":"post","link":"https:\/\/ztylezman.com\/en\/style-en-2\/footwear-en-2\/loewe-and-on-launch-fw25-cloudventure-2-0-sneakers\/","title":{"rendered":"LOEWE and On Collaborate for Innovative Cloudventure 2.0 Sneakers for FW25 Collection"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"585\" height=\"731\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-63.webp\" alt=\"\" class=\"wp-image-777880\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-63.webp 585w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-63-240x300.webp 240w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-63-150x187.webp 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-63-450x562.webp 450w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>LOEWE<\/strong> has once again joined forces with Swiss sports brand <strong>On<\/strong> to launch a new version of the <em>Cloudventure 2.0<\/em> sneakers for the upcoming Fall\/Winter 2025 collection. Unlike the previous generation, which focused on exploring outdoor terrains, this new version emphasizes practical needs for urban daily commutes. The sneaker&#8217;s design showcases a thoughtful aesthetic, featuring an overlapping semi-transparent mesh with an oversized <strong>LOEWE<\/strong> Anagram pattern that creates a rich sense of depth and sculptural effect, displaying a clever blend of fashion and technology.<\/p>\n\n\n\n<p>The newly launched The Cloudventure 2.0 sneakers are renowned for their comfort and performance, featuring Cloudtec cushioning technology and Helion super foam, which provide excellent support for long walks or training sessions. The sole is made from marble-effect Missiongrip rubber, enhancing traction while adding a visual highlight. This design tackles various terrain conditions, achieving a perfect balance of stability and aesthetic appeal.<\/p>\n\n\n\n<p>This shoe collection has introduced new colorways that extend from warm natural tones to vibrant shades like grassy green, and energetic combinations of blue, red, and white. Additionally, <em>Cloudtilt<\/em> welcomes new colors, including electric blue and soft pink, while continuing its classic offerings in all-black, pure white, and deep sand shades, providing more curated options for fans of minimalist design.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"585\" height=\"731\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-61.webp\" alt=\"\" class=\"wp-image-777878\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-61.webp 585w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-61-240x300.webp 240w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-61-150x187.webp 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-61-450x562.webp 450w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"585\" height=\"731\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-62.webp\" alt=\"\" class=\"wp-image-777879\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-62.webp 585w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-62-240x300.webp 240w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-62-150x187.webp 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-62-450x562.webp 450w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n\n<p>The FW25 collection goes beyond just footwear, incorporating a diverse range of clothing and accessories tailored for urban living and everyday activities. The apparel is crafted from high-performance fabrics that are breathable, comfortable, and lightweight, featuring technical knitted materials combined with a fitted silhouette, ensuring the designs are both practical and stylish.<\/p>\n\n\n\n<p>The series features standout pieces including the <em>Ultra Jacket<\/em>, crafted from durable ripstop fabric, and the <em>Active T-shirt<\/em> which incorporates technical knit elements. Additionally, there are shorts, socks, hats, and sports bras and leggings designed specifically for women. The entire collection harmoniously blends neutral tones with bold color accents, offering practicality while showcasing a strong design aesthetic.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"585\" height=\"731\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-64.webp\" alt=\"\" class=\"wp-image-777881\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-64.webp 585w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-64-240x300.webp 240w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-64-150x187.webp 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-64-450x562.webp 450w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n\n<p>This collection is designed to support an active lifestyle, emphasizing a balance between fashion and functionality. From the cuts to the fabric choices, every detail reflects the care and thoughtfulness of the design team.<\/p>\n\n\n\n<p>LOEWE also invited photographer George Eyres to lens their latest promotional campaign, set against the stunning mountainous backdrop of Les Costes Males, located just north of Barcelona. The entire visual narrative dynamically showcases the characters, accentuating the artistic qualities of their performances.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"585\" height=\"731\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-60.webp\" alt=\"\" class=\"wp-image-777877\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-60.webp 585w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-60-240x300.webp 240w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-60-150x187.webp 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-60-450x562.webp 450w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n\n<p>The lineup features nunchaku artist <strong>Mana Kimura-Anderson<\/strong>, climbing expert <strong>Matthew Bell<\/strong>, dancer <strong>Marie-Louise Hertog<\/strong>, and stunt performer <strong>Daisuke Takahashi<\/strong>. Directed by Sam Davis, the event captures still images and short films that showcase the connection between hard work and success, conveying the beauty of precision and form.<\/p>\n\n\n\n<p>The performance interprets the concept of sports as a craft through dance, movement, and acrobatics, emphasizing focus and perseverance. The camera captures not just exhaustion, but also the performer\u2019s dedication and relentless pursuit of excellence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"585\" height=\"731\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-59.webp\" alt=\"\" class=\"wp-image-777876\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-59.webp 585w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-59-240x300.webp 240w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-59-150x187.webp 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-59-450x562.webp 450w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n\n<p>The LOEWE and On FW25 collection will debut at <em>CASA LOEWE<\/em> in Madrid, with both online and physical stores launching simultaneously. This collaboration seamlessly fuses the technical expertise and design languages of both brands, offering a fresh take on fashion and performance, resulting in truly unique pieces.<\/p>\n\n\n\n<amp-carousel width=\"780\" height=\"520\" layout=\"responsive\" type=\"slides\" autoplay=\"\" delay=\"30000\" role=\"region\" aria-label=\"Carousel with autoplay\"><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-166.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-166\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-167.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-167\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-168.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-168\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-169.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-169\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-170.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-170\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-171.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-171\"><\/amp-img><\/amp-carousel>\n","protected":false},"excerpt":{"rendered":"<p>LOEWE teams up with Swiss brand On to launch the Cloudventure 2.0 sneakers featuring Cloudtec cushioning, Helion foam, and marble-effect Missiongrip rubber for urban comfort in FW25. Plus fashion-forward apparel collection.<\/p>\n","protected":false},"author":4,"featured_media":777883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"LOEWE and On have collaborated to introduce the Cloudventure 2.0 sneakers for Fall\/Winter 2025, emphasizing urban practicality with advanced cushioning and traction technology. The collection also includes a versatile apparel line with high-performance fabrics, designed for an active lifestyle. Photographed by George Eyres against Les Costes Males and featuring artistic performances by Mana Kimura-Anderson, Matthew Bell, Marie-Louise Hertog, and Daisuke Takahashi, the campaign highlights dedication and excellence. The launch at CASA LOEWE in Madrid combines technical innovation with sophisticated design, symbolizing a seamless fusion of fashion and sport."},"categories":[5094],"tags":[],"class_list":{"0":"post-783910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-footwear-en-2"},"raw_content":"<!-- wp:image {\"id\":777880,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-63.webp\" alt=\"\" class=\"wp-image-777880\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>LOEWE<\/strong> has once again joined forces with Swiss sports brand <strong>On<\/strong> to launch a new version of the <em>Cloudventure 2.0<\/em> sneakers for the upcoming Fall\/Winter 2025 collection. Unlike the previous generation, which focused on exploring outdoor terrains, this new version emphasizes practical needs for urban daily commutes. The sneaker's design showcases a thoughtful aesthetic, featuring an overlapping semi-transparent mesh with an oversized <strong>LOEWE<\/strong> Anagram pattern that creates a rich sense of depth and sculptural effect, displaying a clever blend of fashion and technology.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The newly launched The Cloudventure 2.0 sneakers are renowned for their comfort and performance, featuring Cloudtec cushioning technology and Helion super foam, which provide excellent support for long walks or training sessions. The sole is made from marble-effect Missiongrip rubber, enhancing traction while adding a visual highlight. This design tackles various terrain conditions, achieving a perfect balance of stability and aesthetic appeal.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This shoe collection has introduced new colorways that extend from warm natural tones to vibrant shades like grassy green, and energetic combinations of blue, red, and white. Additionally, <em>Cloudtilt<\/em> welcomes new colors, including electric blue and soft pink, while continuing its classic offerings in all-black, pure white, and deep sand shades, providing more curated options for fans of minimalist design.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":777878,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-61.webp\" alt=\"\" class=\"wp-image-777878\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":777879,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-62.webp\" alt=\"\" class=\"wp-image-777879\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The FW25 collection goes beyond just footwear, incorporating a diverse range of clothing and accessories tailored for urban living and everyday activities. The apparel is crafted from high-performance fabrics that are breathable, comfortable, and lightweight, featuring technical knitted materials combined with a fitted silhouette, ensuring the designs are both practical and stylish.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The series features standout pieces including the <em>Ultra Jacket<\/em>, crafted from durable ripstop fabric, and the <em>Active T-shirt<\/em> which incorporates technical knit elements. Additionally, there are shorts, socks, hats, and sports bras and leggings designed specifically for women. The entire collection harmoniously blends neutral tones with bold color accents, offering practicality while showcasing a strong design aesthetic.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":777881,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-64.webp\" alt=\"\" class=\"wp-image-777881\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>This collection is designed to support an active lifestyle, emphasizing a balance between fashion and functionality. From the cuts to the fabric choices, every detail reflects the care and thoughtfulness of the design team.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>LOEWE also invited photographer George Eyres to lens their latest promotional campaign, set against the stunning mountainous backdrop of Les Costes Males, located just north of Barcelona. The entire visual narrative dynamically showcases the characters, accentuating the artistic qualities of their performances.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":777877,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-60.webp\" alt=\"\" class=\"wp-image-777877\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The lineup features nunchaku artist <strong>Mana Kimura-Anderson<\/strong>, climbing expert <strong>Matthew Bell<\/strong>, dancer <strong>Marie-Louise Hertog<\/strong>, and stunt performer <strong>Daisuke Takahashi<\/strong>. Directed by Sam Davis, the event captures still images and short films that showcase the connection between hard work and success, conveying the beauty of precision and form.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The performance interprets the concept of sports as a craft through dance, movement, and acrobatics, emphasizing focus and perseverance. The camera captures not just exhaustion, but also the performer\u2019s dedication and relentless pursuit of excellence.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":777876,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_ztylez-image-1-59.webp\" alt=\"\" class=\"wp-image-777876\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The LOEWE and On FW25 collection will debut at <em>CASA LOEWE<\/em> in Madrid, with both online and physical stores launching simultaneously. This collaboration seamlessly fuses the technical expertise and design languages of both brands, offering a fresh take on fashion and performance, resulting in truly unique pieces.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<amp-carousel width=\"780\" height=\"520\" layout=\"responsive\" type=\"slides\" autoplay=\"\" delay=\"30000\" role=\"region\" aria-label=\"Carousel with autoplay\"><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-166.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-166\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-167.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-167\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-168.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-168\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-169.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-169\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-170.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-170\"><\/amp-img><amp-img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2025\/05\/ztylezman.com_z-slide-1-171.webp\" width=\"585\" height=\"731\" layout=\"responsive\" alt=\"ztylezman.com_z-slide-1-171\"><\/amp-img><\/amp-carousel>\n<!-- \/wp:html -->","_links":{"self":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts\/783910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/comments?post=783910"}],"version-history":[{"count":0,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts\/783910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/media\/777883"}],"wp:attachment":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/media?parent=783910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/categories?post=783910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/tags?post=783910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}