{"id":922063,"date":"2026-02-19T18:12:48","date_gmt":"2026-02-19T10:12:48","guid":{"rendered":"https:\/\/ztylezman.com\/?p=922063"},"modified":"2026-02-20T05:14:36","modified_gmt":"2026-02-19T21:14:36","slug":"reverso-watch-history-innovation-webcomic","status":"publish","type":"post","link":"https:\/\/ztylezman.com\/en\/watches-en-2\/reverso-watch-history-innovation-webcomic\/","title":{"rendered":"The Evolution of Reverso Watches and Its Digital Webcomic Story"},"content":{"rendered":"\n<p>The story of Reverso began in 1931.<\/p>\n\n\n\n<p>Back in the day, polo was all the rage in India, and players often shattered watch faces during intense matches. For mechanical watches, it was a challenging era. How could one keep time under such vigorous conditions? This led to the revolutionary idea of a reversible case, giving birth to a timepiece that was both practical and an embodiment of decorative art, marking the beginning of the Reverso saga.<\/p>\n\n\n\n<p>This is an era where function meets the demands of reality. Wristwatches have evolved from mere accessories tucked under suit sleeves to essential tools that accompany professionals in their work. The design logic of Reverso is strikingly straightforward: slide the case along the central axis and flip it over to expose the metal back, protecting the delicate watch face. While this structure may seem simple, it requires precise proportions and robust mechanical alignment to ensure stability even with repeated flipping.<\/p>\n\n\n\n<p>Reverso is not just a design innovation; it embodies a way of thinking in engineering. With its rectangular silhouette complemented by Art Deco lines, it maintains an air of elegance even under protective casing. This ability to blend practicality with aesthetics has been a core value upheld by Jaeger-LeCoultre since its founding in 1833. The brand has developed over 1,400 movements and secured more than 430 patents to date, bringing together 180 different watchmaking crafts under one roof, where everything from design and manufacturing to finishing and decoration is completed.<\/p>\n\n\n\n<p>This nearly century-old history has recently been reopened in a whole new way.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Made of Makers: The Webcomic Designer, Olivecoat | Jaeger-LeCoultre\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/HxcQI5MmhFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Jaeger-LeCoultre, through the Made of Makers project, has invited comic creator Olivecoat from Cebu, Philippines, to craft a six-chapter webcomic Reverso, transforming this watchmaking narrative into a digitally native storytelling format. This initiative aims to bridge the world of horology with various creative fields, having previously collaborated with visual artists, musicians, perfumers, and more to explore the dialogue between craftsmanship and contemporary expression. By incorporating comics this time, it effectively brings the medium known as Ninth Art into the realm of high-end watchmaking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"850\" height=\"566\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931.png\" alt=\"\" class=\"wp-image-922033\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931.png 850w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-300x200.png 300w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-768x511.png 768w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-150x100.png 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-450x300.png 450w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>Comics, as a narrative form, have a history that is far older than one might think. From prehistoric cave paintings to medieval manuscripts, and the grid narrative experiments of Rodolphe T\u00f6pfer in the 19th century, comics have always been present. It wasn&#8217;t until 1964 that the term Ninth Art was officially introduced, paving the way for comics to be widely recognized as an independent art form. Today, webcomics thrive on mobile device platforms in a vertical scrolling format, with the act of reading itself becoming a part of the narrative rhythm.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DRr8tJOko1s\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DRr8tJOko1s\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DRr8tJOko1s\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Lily (@olivecoat)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Olivecoat gained recognition early on through Honbarian, featuring a gentle artistic style and vividly layered emotions in her characters. She once stated that when she first encountered Jaeger-LeCoultre, she wasn&#8217;t familiar with high-end watchmaking. This sense of distance actually allowed her to approach the narrative from a purer angle.<\/p>\n\n\n\n<p>In Reverso&#8217;s comic, the narrative isn&#8217;t just a technical explanation but unfolds around the dynamics between the characters. C\u00e9sar de Trey and Jacques-David LeCoultre emerge as the central figures. She once mentioned that in the illustrations, they engage in discussions, hesitate, and refine their ideas, showcasing the creative process rather than merely emphasizing the end result.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931.jpg\" alt=\"\" class=\"wp-image-922034\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931.jpg 850w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-300x169.jpg 300w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-768x432.jpg 768w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-150x84.jpg 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-450x253.jpg 450w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>Both major scenes in the story are equally crucial.<\/p>\n\n\n\n<p>The first scene unfolds on an Indian polo field. Horses gallop, kicking up dust, and the atmosphere is electric with energy. The second scene shifts to a grand workshop in Le Sentier, Switzerland. The lighting is calm, and mechanical parts are neatly arranged on the table. This contrast between movement and stillness symbolizes the transition between inspiration and technique. The way these scenes are orchestrated allows readers to intuitively experience the progression of space and time as they scroll through the visuals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"712\" height=\"1024\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-2-712x1024.jpg\" alt=\"\" class=\"wp-image-922036\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-2-712x1024.jpg 712w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-2-209x300.jpg 209w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-2-768x1104.jpg 768w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-2-150x216.jpg 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-2-450x647.jpg 450w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-2.jpg 850w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><figcaption class=\"wp-element-caption\">C\u00e9sar de Trey unveiled the world&#8217;s first reversible watch, the Reverso, to the team, explaining the stainless steel case, the black dial, and the intricate Art Deco design details, solidifying the iconic flipping mechanism.<\/figcaption><\/figure>\n\n\n\n<p>The vertical scrolling format is a key element of this creation. Unlike the traditional horizontal segmentation, this reading style allows the visuals to extend from top to bottom, creating a more fluid rhythm. With every swipe, the story moves forward a step. This feeling of Fingers pushing through time. resonates with the action of flipping the Reverso watch case. Flipping is a physical action, while scrolling is a reading action; together, they create a connection in the experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"719\" height=\"1024\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-3-719x1024.jpg\" alt=\"\" class=\"wp-image-922037\" style=\"width:780px;height:auto\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-3-719x1024.jpg 719w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-3-211x300.jpg 211w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-3-768x1094.jpg 768w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-3-150x214.jpg 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-3-450x641.jpg 450w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-3.jpg 850w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><figcaption class=\"wp-element-caption\">The polo field in India serves as the starting point of inspiration, with Jean-Pierre donning the Reverso, echoing the functional design that was born for sport in 1931.<\/figcaption><\/figure>\n\n\n\n<p>Olivecoat also mentioned that her artistic style has long been influenced by Asian comics, particularly appreciating that warm narrative approach. This gentle brushwork adds a layer of humanity to a history that leans towards engineering and structure.<\/p>\n\n\n\n<p>Between mechanical watches and comics, there are actually many similarities. The movement calculates seconds through the balance wheel and gears, while comics advance their plots through panels and rhythm. Both emphasize structure, proportion, and detail, and both require long hours of dedication and repeated revisions. As she said, both forms of creation revolve around Focus and Polish.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-4-683x1024.jpg\" alt=\"\" class=\"wp-image-922038\" style=\"width:780px;height:auto\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-4-683x1024.jpg 683w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-4-200x300.jpg 200w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-4-768x1152.jpg 768w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-4-150x225.jpg 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-4-450x675.jpg 450w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-4.jpg 850w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Reverso has evolved through different eras while maintaining its rectangular silhouette and Art Deco elements. Its design language transcends time and continues to be reinterpreted across various versions. This time, the history is retold through a comic format, allowing this iconic timepiece to keep ticking away in a different medium.<\/p>\n\n\n\n<p>The dust of the polo field, the gleam of metal in the workshop, and the conversations between individuals all intertwine within the frame. Reverso isn&#8217;t just a reversible design; it&#8217;s a narrative about discovering innovative solutions in the face of real-world challenges.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"850\" height=\"567\" src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-5.jpg\" alt=\"\" class=\"wp-image-922039\" srcset=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-5.jpg 850w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-5-300x200.jpg 300w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-5-768x512.jpg 768w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-5-150x100.jpg 150w, https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-5-450x300.jpg 450w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>As readers swipe across the screen, the story moves forward. Time is no longer just the hands on a clock; it&#8217;s a journey of reading, imagining, and reinterpretation.<\/p>\n\n\n\n<p>Complete webcomics can be viewed on the <a href=\"https:\/\/www.jaeger-lecoultre.com\/hk-tc\/news\/our-maison\/the-reverso-webcomic-by-olivecoat\" target=\"_blank\" rel=\"noopener\">Jaeger-LeCoultre official website<\/a>.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Jaeger-LeCoultre&#8217;s iconic Reverso watch from 1931 is reimagined through a webcomic by Olivecoat, blending horology with digital storytelling and artistic innovation.<\/p>\n","protected":false},"author":16,"featured_media":922032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"The story of Reverso began in 1931 when polo matches in India inspired the reversible case design, enabling watches to withstand vigorous play. Since then, Jaeger-LeCoultre has developed over 1,400 movements and holds more than 430 patents, cementing its position in watchmaking innovation. The recent webcomic collaboration with Olivecoat showcases how high-end horology merges with contemporary art, emphasizing the brand\u2019s commitment to blending tradition with modern storytelling. This initiative exemplifies the synergy between craftsmanship and creative expression, highlighting the storytelling behind one of the world's most iconic timepieces."},"categories":[5116],"tags":[],"class_list":{"0":"post-922063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-watches-en-2"},"raw_content":"<!-- wp:paragraph -->\n<p>The story of Reverso began in 1931.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Back in the day, polo was all the rage in India, and players often shattered watch faces during intense matches. For mechanical watches, it was a challenging era. How could one keep time under such vigorous conditions? This led to the revolutionary idea of a reversible case, giving birth to a timepiece that was both practical and an embodiment of decorative art, marking the beginning of the Reverso saga.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is an era where function meets the demands of reality. Wristwatches have evolved from mere accessories tucked under suit sleeves to essential tools that accompany professionals in their work. The design logic of Reverso is strikingly straightforward: slide the case along the central axis and flip it over to expose the metal back, protecting the delicate watch face. While this structure may seem simple, it requires precise proportions and robust mechanical alignment to ensure stability even with repeated flipping.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Reverso is not just a design innovation; it embodies a way of thinking in engineering. With its rectangular silhouette complemented by Art Deco lines, it maintains an air of elegance even under protective casing. This ability to blend practicality with aesthetics has been a core value upheld by Jaeger-LeCoultre since its founding in 1833. The brand has developed over 1,400 movements and secured more than 430 patents to date, bringing together 180 different watchmaking crafts under one roof, where everything from design and manufacturing to finishing and decoration is completed.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This nearly century-old history has recently been reopened in a whole new way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.youtube.com\/watch?v=HxcQI5MmhFo\",\"type\":\"video\",\"providerNameSlug\":\"youtube\",\"responsive\":true,\"className\":\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=HxcQI5MmhFo\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p>Jaeger-LeCoultre, through the Made of Makers project, has invited comic creator Olivecoat from Cebu, Philippines, to craft a six-chapter webcomic Reverso, transforming this watchmaking narrative into a digitally native storytelling format. This initiative aims to bridge the world of horology with various creative fields, having previously collaborated with visual artists, musicians, perfumers, and more to explore the dialogue between craftsmanship and contemporary expression. By incorporating comics this time, it effectively brings the medium known as Ninth Art into the realm of high-end watchmaking.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":922033,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931.png\" alt=\"\" class=\"wp-image-922033\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Comics, as a narrative form, have a history that is far older than one might think. From prehistoric cave paintings to medieval manuscripts, and the grid narrative experiments of Rodolphe T\u00f6pfer in the 19th century, comics have always been present. It wasn't until 1964 that the term Ninth Art was officially introduced, paving the way for comics to be widely recognized as an independent art form. Today, webcomics thrive on mobile device platforms in a vertical scrolling format, with the act of reading itself becoming a part of the narrative rhythm.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:html -->\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DRr8tJOko1s\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DRr8tJOko1s\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DRr8tJOko1s\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Lily (@olivecoat)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<!-- \/wp:html -->\n\n<!-- wp:paragraph -->\n<p>Olivecoat gained recognition early on through Honbarian, featuring a gentle artistic style and vividly layered emotions in her characters. She once stated that when she first encountered Jaeger-LeCoultre, she wasn't familiar with high-end watchmaking. This sense of distance actually allowed her to approach the narrative from a purer angle.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In Reverso's comic, the narrative isn't just a technical explanation but unfolds around the dynamics between the characters. C\u00e9sar de Trey and Jacques-David LeCoultre emerge as the central figures. She once mentioned that in the illustrations, they engage in discussions, hesitate, and refine their ideas, showcasing the creative process rather than merely emphasizing the end result.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":922034,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931.jpg\" alt=\"\" class=\"wp-image-922034\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Both major scenes in the story are equally crucial.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The first scene unfolds on an Indian polo field. Horses gallop, kicking up dust, and the atmosphere is electric with energy. The second scene shifts to a grand workshop in Le Sentier, Switzerland. The lighting is calm, and mechanical parts are neatly arranged on the table. This contrast between movement and stillness symbolizes the transition between inspiration and technique. The way these scenes are orchestrated allows readers to intuitively experience the progression of space and time as they scroll through the visuals.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":922036,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-2-712x1024.jpg\" alt=\"\" class=\"wp-image-922036\"\/><figcaption class=\"wp-element-caption\">C\u00e9sar de Trey unveiled the world's first reversible watch, the Reverso, to the team, explaining the stainless steel case, the black dial, and the intricate Art Deco design details, solidifying the iconic flipping mechanism.<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The vertical scrolling format is a key element of this creation. Unlike the traditional horizontal segmentation, this reading style allows the visuals to extend from top to bottom, creating a more fluid rhythm. With every swipe, the story moves forward a step. This feeling of Fingers pushing through time. resonates with the action of flipping the Reverso watch case. Flipping is a physical action, while scrolling is a reading action; together, they create a connection in the experience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":922037,\"width\":\"780px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-3-719x1024.jpg\" alt=\"\" class=\"wp-image-922037\" style=\"width:780px;height:auto\"\/><figcaption class=\"wp-element-caption\">The polo field in India serves as the starting point of inspiration, with Jean-Pierre donning the Reverso, echoing the functional design that was born for sport in 1931.<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Olivecoat also mentioned that her artistic style has long been influenced by Asian comics, particularly appreciating that warm narrative approach. This gentle brushwork adds a layer of humanity to a history that leans towards engineering and structure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Between mechanical watches and comics, there are actually many similarities. The movement calculates seconds through the balance wheel and gears, while comics advance their plots through panels and rhythm. Both emphasize structure, proportion, and detail, and both require long hours of dedication and repeated revisions. As she said, both forms of creation revolve around Focus and Polish.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":922038,\"width\":\"780px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-4-683x1024.jpg\" alt=\"\" class=\"wp-image-922038\" style=\"width:780px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Reverso has evolved through different eras while maintaining its rectangular silhouette and Art Deco elements. Its design language transcends time and continues to be reinterpreted across various versions. This time, the history is retold through a comic format, allowing this iconic timepiece to keep ticking away in a different medium.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The dust of the polo field, the gleam of metal in the workshop, and the conversations between individuals all intertwine within the frame. Reverso isn't just a reversible design; it's a narrative about discovering innovative solutions in the face of real-world challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":922039,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/ztylezman.com\/wp-content\/uploads\/2026\/02\/ztylezman.com_jaeger-lecoultreolivecoat6reverso1931-5.jpg\" alt=\"\" class=\"wp-image-922039\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>As readers swipe across the screen, the story moves forward. Time is no longer just the hands on a clock; it's a journey of reading, imagining, and reinterpretation.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Complete webcomics can be viewed on the <a href=\"https:\/\/www.jaeger-lecoultre.com\/hk-tc\/news\/our-maison\/the-reverso-webcomic-by-olivecoat\">Jaeger-LeCoultre official website<\/a>.<br><\/p>\n<!-- \/wp:paragraph -->","_links":{"self":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts\/922063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/comments?post=922063"}],"version-history":[{"count":0,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts\/922063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/media\/922032"}],"wp:attachment":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/media?parent=922063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/categories?post=922063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/tags?post=922063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}