{"id":960412,"date":"2026-06-16T18:21:36","date_gmt":"2026-06-16T10:21:36","guid":{"rendered":"https:\/\/ztylezman.com\/?p=960412"},"modified":"2026-06-17T05:24:08","modified_gmt":"2026-06-16T21:24:08","slug":"human-made-buys-undercover","status":"publish","type":"post","link":"https:\/\/ztylezman.com\/en\/style-en-2\/fashion-en-2\/human-made-buys-undercover\/","title":{"rendered":"Human Made buys Undercover in landmark fashion deal"},"content":{"rendered":"<p>Human Made buys Undercover, the Japanese streetwear label HUMAN MADE said in a statement Thursday after signing a basic agreement to acquire all shares of UNDERCOVER.<\/p>\n<h2>Human Made buys Undercover: what the agreement covers<\/h2>\n<p>The announcement said the parties have signed a framework agreement and will proceed to finalize share-transfer arrangements, but the transaction amount has not been disclosed.<\/p>\n<p>HUMAN MADE said the final price will be set following an evaluation by an independent third-party appraiser, and that negotiations are continuing.<\/p>\n<h3>UNDERCOVER&#8217;s history and standing<\/h3>\n<p>UNDERCOVER was founded by designer Jun Takahashi in the 1990s and has become known for blending street culture with fashion design, the brand&#8217;s official history notes.<\/p>\n<p><strong>The label has operated for more than 30 years<\/strong>, and is widely regarded as one of Japan&#8217;s most influential designer brands, according to fashion industry publications and company materials.<\/p>\n<h3>Roots in Harajuku and earlier collaborations<\/h3>\n<p>HUMAN MADE and UNDERCOVER have a prior collaboration history, and the two labels said they have released joint collections in the past.<\/p>\n<p>The announcement also recalled that NIGO and Jun Takahashi co-founded the Harajuku shop NOWHERE in 1993, a fact listed in both brands&#8217; official histories and frequently cited in coverage of Japanese street culture.<\/p>\n<p>Company statements described NIGO and Takahashi as longtime friends, and HUMAN MADE said it seeks to build on that creative relationship as it integrates UNDERCOVER into its group.<\/p>\n<h3>What HUMAN MADE says about future plans<\/h3>\n<p>HUMAN MADE said it views UNDERCOVER&#8217;s brand value and creative philosophy as aligned with the group&#8217;s development direction, and it plans to strengthen the label&#8217;s business going forward.<\/p>\n<p>&#8220;We aim to further enhance the brand&#8217;s business development while respecting its creative identity,&#8221; HUMAN MADE said in a written statement.<\/p>\n<p>Industry observers said the move underscores continued consolidation in the global streetwear and designer-label market, and that attention will center on whether HUMAN MADE keeps UNDERCOVER&#8217;s creative leadership in place.<\/p>\n<p>For now, the parties said the share transfer timeline and the precise transaction terms remain subject to the third-party appraisal and subsequent negotiations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Human Made buys Undercover, NIGO signs agreement to acquire Jun Takahashi&#8217;s label; terms pending a third-party valuation, the brands said.<\/p>\n","protected":false},"author":15,"featured_media":960244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5088],"tags":[5950,16117,4950,39354,12454,701],"class_list":["post-960412","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fashion-en-2","tag-fashion","tag-harajuku","tag-nigo","tag-nowhere","tag-streetwear","tag-undercover"],"raw_content":"<p>Human Made buys Undercover, the Japanese streetwear label HUMAN MADE said in a statement Thursday after signing a basic agreement to acquire all shares of UNDERCOVER.<\/p>\n\n<h2>Human Made buys Undercover: what the agreement covers<\/h2>\n\n<p>The announcement said the parties have signed a framework agreement and will proceed to finalize share-transfer arrangements, but the transaction amount has not been disclosed.<\/p>\n\n<p>HUMAN MADE said the final price will be set following an evaluation by an independent third-party appraiser, and that negotiations are continuing.<\/p>\n\n<h3>UNDERCOVER's history and standing<\/h3>\n\n<p>UNDERCOVER was founded by designer Jun Takahashi in the 1990s and has become known for blending street culture with fashion design, the brand's official history notes.<\/p>\n\n<p><strong>The label has operated for more than 30 years<\/strong>, and is widely regarded as one of Japan's most influential designer brands, according to fashion industry publications and company materials.<\/p>\n\n<h3>Roots in Harajuku and earlier collaborations<\/h3>\n\n<p>HUMAN MADE and UNDERCOVER have a prior collaboration history, and the two labels said they have released joint collections in the past.<\/p>\n\n<p>The announcement also recalled that NIGO and Jun Takahashi co-founded the Harajuku shop NOWHERE in 1993, a fact listed in both brands' official histories and frequently cited in coverage of Japanese street culture.<\/p>\n\n<p>Company statements described NIGO and Takahashi as longtime friends, and HUMAN MADE said it seeks to build on that creative relationship as it integrates UNDERCOVER into its group.<\/p>\n\n<h3>What HUMAN MADE says about future plans<\/h3>\n\n<p>HUMAN MADE said it views UNDERCOVER's brand value and creative philosophy as aligned with the group's development direction, and it plans to strengthen the label's business going forward.<\/p>\n\n<p>\"We aim to further enhance the brand's business development while respecting its creative identity,\" HUMAN MADE said in a written statement.<\/p>\n\n<p>Industry observers said the move underscores continued consolidation in the global streetwear and designer-label market, and that attention will center on whether HUMAN MADE keeps UNDERCOVER's creative leadership in place.<\/p>\n\n<p>For now, the parties said the share transfer timeline and the precise transaction terms remain subject to the third-party appraisal and subsequent negotiations.<\/p>","_links":{"self":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts\/960412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/comments?post=960412"}],"version-history":[{"count":1,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts\/960412\/revisions"}],"predecessor-version":[{"id":960413,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/posts\/960412\/revisions\/960413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/media\/960244"}],"wp:attachment":[{"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/media?parent=960412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/categories?post=960412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ztylezman.com\/en\/wp-json\/wp\/v2\/tags?post=960412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}