\u5e83\u544a\u696d\u754c\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u9032\u5316\u3068\u3001\u7279\u306bThe Trade Desk\uff08TTD\uff09\u306b\u6ce8\u76ee\u3057\u305f\u5206\u6790\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002TTD\u306f\u3001\u81ea\u52d5\u5316\u3068\u30c7\u30fc\u30bf\u99c6\u52d5\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u8cfc\u5165\u65b9\u6cd5\u3092\u9769\u65b0\u3057\u305f\u72ec\u7acb\u3057\u305f\u9700\u8981\u5074\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08DSP\uff09\u3067\u3059\u3002\u6700\u8fd1\u306e\u9ad8\u3044\u696d\u7e3e\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u682a\u4fa1\u306f2024\u5e74\u7b2c4\u56db\u534a\u671f\u306e\u6c7a\u7b97\u767a\u8868\u5f8c\u306b30%\u4ee5\u4e0a\u4e0b\u843d\u3057\u305f\u3082\u306e\u306e\u3001\u9577\u671f\u7684\u8996\u91ce\u306b\u57fa\u3065\u3044\u305f\u6295\u8cc7\u3068\u3057\u3066\u4f9d\u7136\u3068\u3057\u3066\u9b45\u529b\u7684\u3067\u3059\u3002<\/p>\n
TTD\u306f\u30012016\u5e74\u304b\u30892024\u5e74\u306b\u304b\u3051\u3066\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u7dcf\u5e83\u544a\u652f\u51fa\u304c\u7d0412\u500d\u306b\u5897\u52a0\u3057\u30012024\u5e74\u306b\u306f120\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6210\u9577\u306f\u3001\u7279\u306bNetflix\u3084NBCUniversal\u306a\u3069\u306e\u5927\u624b\u3068\u306e\u65b0\u305f\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u62e1\u5927\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001TTD\u306f\u5e02\u5834\u3067\u306e\u7af6\u4e89\u529b\u3092\u66f4\u306b\u5f37\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002TTD\u306e\u5171\u540c\u5275\u8a2d\u8005\u3067\u3042\u308bJeff Green\u6c0f\u306f\u3001CEO\u517c\u4f1a\u9577\u3068\u3057\u3066\u4f1a\u793e\u309225\u5e74\u8fd1\u304f\u306b\u308f\u305f\u308a\u6307\u63ee\u3057\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3092\u3082\u3063\u3066\u7d4c\u55b6\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5e02\u5834\u306f\u73fe\u57289000\u5104\u30c9\u30eb\u306b\u9054\u3057\u3066\u304a\u308a\u30012030\u5e74\u306b\u306f1\u5146\u30c9\u30eb\u3092\u8d85\u3048\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6210\u9577\u306e\u4e00\u90e8\u306f\u3001\u5f93\u6765\u306e\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u79fb\u884c\u304c\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u304a\u308a\u3001TTD\u306f\u305d\u306e\u6838\u5fc3\u7684\u5e02\u5834\u306e\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u73fe\u5728\u3001TTD\u306f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5e02\u5834\u306e9%\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u3053\u306e\u6570\u5024\u306f\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u7cbe\u5ea6\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u307e\u305f\u3001TTD\u306e\u53ce\u76ca\u306f\u5b89\u5b9a\u3057\u305f80%\u4ee5\u4e0a\u306e\u7c97\u5229\u76ca\u7387\u3092\u8a18\u9332\u3057\u7d9a\u3051\u3001\u3053\u308c\u306f\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e83\u544a\u696d\u754c\u306b\u304a\u3044\u3066\u3082\u5f37\u307f\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
\u3055\u3089\u306b\u3001\u6700\u8fd1TTD\u306f\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u5e83\u544a\u306e\u8cfc\u5165\u3092\u52b9\u7387\u5316\u3059\u308b\u65b0\u3057\u3044\u9023\u643aTV\u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u300cVentura\u300d\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u4f4e\u30de\u30fc\u30b8\u30f3\u306e\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2\u4e8b\u696d\u306b\u9032\u51fa\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u696d\u754c\u306e\u8ab2\u984c\u306b\u5bfe\u51e6\u3057\u3001\u5e83\u544a\u4f9b\u7d66\u306e\u900f\u660e\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001TTD\u306f\u4eca\u5f8c\u6570\u5e74\u306b\u308f\u305f\u3063\u3066\u5e83\u544a\u5e02\u5834\u3067\u306e\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u5f37\u56fa\u306b\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n
\u6700\u5f8c\u306b\u3001\u6295\u8cc7\u5bb6\u306b\u3068\u3063\u3066TTD\u306f\u3001\u5206\u6563\u6295\u8cc7\u3092\u5b9f\u73fe\u3057\u3064\u3064\u6295\u8cc7\u5148\u4f01\u696d\u306b\u6ce8\u529b\u3059\u308b\u597d\u6a5f\u3067\u3059\u3002\u305d\u306e\u5e02\u5834\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3068\u5f37\u56fa\u306a\u7d4c\u55b6\u57fa\u76e4\u306b\u57fa\u3065\u304d\u3001TTD\u306f\u6295\u8cc7\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u9078\u629e\u80a2\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
The Trade Desk\uff08TTD\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5e02\u5834\u3067\u306e\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30012024\u5e74\u306e\u5e83\u544a\u652f\u51fa\u306f120\u5104\u30c9\u30eb\u306b\u9054\u3057\u3001\u682a\u4fa1\u306e\u5909\u52d5\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u9577\u671f\u7684\u306a\u6295\u8cc7\u4fa1\u5024\u3092\u898b\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":617195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5005],"tags":[],"class_list":{"0":"post-617181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets-ja"},"raw_content":"
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TTD\u306f\u30012016\u5e74\u304b\u30892024\u5e74\u306b\u304b\u3051\u3066\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u7dcf\u5e83\u544a\u652f\u51fa\u304c\u7d0412\u500d\u306b\u5897\u52a0\u3057\u30012024\u5e74\u306b\u306f120\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6210\u9577\u306f\u3001\u7279\u306bNetflix\u3084NBCUniversal\u306a\u3069\u306e\u5927\u624b\u3068\u306e\u65b0\u305f\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u62e1\u5927\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001TTD\u306f\u5e02\u5834\u3067\u306e\u7af6\u4e89\u529b\u3092\u66f4\u306b\u5f37\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002TTD\u306e\u5171\u540c\u5275\u8a2d\u8005\u3067\u3042\u308bJeff Green\u6c0f\u306f\u3001CEO\u517c\u4f1a\u9577\u3068\u3057\u3066\u4f1a\u793e\u309225\u5e74\u8fd1\u304f\u306b\u308f\u305f\u308a\u6307\u63ee\u3057\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3092\u3082\u3063\u3066\u7d4c\u55b6\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n
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