{"id":838313,"date":"2025-08-06T19:48:48","date_gmt":"2025-08-06T11:48:48","guid":{"rendered":"https:\/\/ztylezman.com\/?p=838313"},"modified":"2025-08-06T19:48:48","modified_gmt":"2025-08-06T11:48:48","slug":"novo-nordisk-unveils-sales-boost-strategy","status":"publish","type":"post","link":"https:\/\/ztylezman.com\/ja\/markets-ja\/novo-nordisk-unveils-sales-boost-strategy\/","title":{"rendered":"Novo Nordisk\u3001\u85ac\u4fa1\u5f15\u304d\u4e0b\u3052\u8981\u6c42\u306b\u5bfe\u5fdc\u3059\u308b\u8ca9\u58f2\u6226\u7565\u3092\u767a\u8868"},"content":{"rendered":"<p>\u88fd\u85e5\u5927\u624b\u3067\u3042\u308bNovo 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Nordisk\uff08\u30ce\u30dc\u30fb\u30ce\u30eb\u30c7\u30a3\u30b9\u30af\uff09\u304c\u3001\u8907\u88fd\u85ac\u5897\u52a0\u3084\u85ac\u4fa1\u5f15\u304d\u4e0b\u3052\u8981\u6c42\u306b\u5fdc\u3058\u3001\u76f4\u63a5\u6d88\u8cbb\u8005\u3078\u306e\u8ca9\u58f2\u5f37\u5316\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002CEO\u306eKarsten Munk Knudsen\uff08\u30ab\u30fc\u30b9\u30c6\u30f3\u30fb\u30e0\u30f3\u30af\u30fb\u30af\u30cc\u30c3\u30bb\u30f3\uff09\u6c0f\u306f\u3001\u540c\u793e\u306e\u6226\u7565\u304c\u7c73\u56fd\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u56de\u5fa9\u306b\u5bc4\u4e0e\u3059\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":838319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5005],"tags":[],"class_list":{"0":"post-838313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets-ja"},"raw_content":"<!-- wp:paragraph --><p>\u88fd\u85e5\u5927\u624b\u3067\u3042\u308bNovo Nordisk\uff08\u30ce\u30dc\u30fb\u30ce\u30eb\u30c7\u30a3\u30b9\u30af\uff09\u306f\u3001\u8907\u88fd\u85ac\u306e\u5897\u52a0\u3084\u30ef\u30b7\u30f3\u30c8\u30f3\u304b\u3089\u306e\u56fd\u5185\u85ac\u4fa1\u5f15\u304d\u4e0b\u3052\u8981\u6c42\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u3001\u76f4\u63a5\u6d88\u8cbb\u8005\u3078\u306e\u8ca9\u58f2\u3092\u5f37\u5316\u3059\u308b\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002CEO\u306eKarsten Munk Knudsen\uff08\u30ab\u30fc\u30b9\u30c6\u30f3\u30fb\u30e0\u30f3\u30af\u30fb\u30af\u30cc\u30c3\u30bb\u30f3\uff09\u6c0f\u306f\u3001\u540c\u793e\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30c1\u30e3\u30cd\u30eb\u304c\u3001\u7c73\u56fd\u3067\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u56de\u5fa9\u3068\u653f\u7b56\u306e\u8981\u6c42\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e\u9375\u3067\u3042\u308b\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>Knudsen\u6c0f\u306b\u3088\u308c\u3070\u3001\u5e02\u5834\u306f\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u4fdd\u967a\u9069\u7528\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u3001\u4ef2\u4ecb\u8005\u306a\u3057\u3067\u60a3\u8005\u304c\u88fd\u54c1\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30ad\u30e3\u30c3\u30b7\u30e5\u30c1\u30e3\u30cd\u30eb\u306e\u4e21\u65b9\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3067\u3059\u3002\u6700\u8fd1\u3001\u30c9\u30ca\u30eb\u30c9\u30fb\u30c8\u30e9\u30f3\u30d7\u5927\u7d71\u9818\u304b\u3089\u306e\u300c\u6700\u6075\u56fd\u5f85\u9047\uff08MFN\uff09\u300d\u306b\u3088\u308b\u85ac\u4fa1\u5f15\u304d\u4e0b\u3052\u306e\u8981\u6c42\u304c\u5951\u6a5f\u3068\u306a\u308a\u3001Novo\u3082\u540c\u69d8\u306e\u4fa1\u683c\u5f15\u304d\u4e0b\u3052\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u3068\u8a9e\u308a\u307e\u3057\u305f\u3002<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>\u7c73\u56fd\u3067\u306f\u3001\u8907\u96d1\u3067\u65ad\u7247\u7684\u306a\u511f\u9084\u30b7\u30b9\u30c6\u30e0\u3084\u85ac\u5c40\u7ba1\u7406\u8005\uff08PBM\uff09\u306e\u5b58\u5728\u306b\u3088\u308a\u3001\u51e6\u65b9\u85ac\u306e\u4fa1\u683c\u304c\u4e16\u754c\u3067\u6700\u3082\u9ad8\u3044\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001Novo Nordisk\u306eCFO\u306f\u3001\u540c\u793e\u3068\u696d\u754c\u5168\u4f53\u304c\u9069\u5207\u306a\u653f\u7b56\u3092\u5de1\u308b\u4ea4\u6e09\u3092\u7d9a\u3051\u3066\u304a\u308a\u3001\u30c8\u30e9\u30f3\u30d7\u5927\u7d71\u9818\u3068\u306e\u3055\u3089\u306a\u308b\u5bfe\u8a71\u304c\u5fc5\u8981\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>Novo Nordisk\u306f\u30012024\u5e743\u6708\u306b\u672a\u4fdd\u967a\u306e\u60a3\u8005\u306b\u5bfe\u3057\u3066\u4f53\u91cd\u6e1b\u5c11\u6cbb\u7642\u85ac\u3092\u76f4\u63a5\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u85ac\u5c40\u300cNovoCare\u300d\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308a\u3001Wegovy\uff08\u30a6\u30a7\u30b4\u30d3\u30fc\uff09\u306e\u6708\u984d\u4fa1\u683c\u3092\u3001\u4fdd\u967a\u9069\u7528\u524d\u306e\u30ea\u30b9\u30c8\u4fa1\u683c\u3067\u3042\u308b\u7d041,350\u30c9\u30eb\u304b\u3089499\u30c9\u30eb\u306b\u5f15\u304d\u4e0b\u3052\u3066\u3044\u307e\u3059\u3002<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph --><p>\u4e00\u65b9\u3001\u7af6\u5408\u306eEli Lilly\uff08\u30a4\u30fc\u30e9\u30a4\u30ea\u30ea\u30fc\uff09\u304c\u3001\u3088\u308a\u4f4e\u4fa1\u683c\u306aLillyDirect\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u305f\u3053\u3068\u3082\u3042\u308a\u3001Novo\u306f\u65b0\u305f\u306a\u7af6\u4e89\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30012010\u5e74\u4ee5\u964d\u306eFDA\u306e\u6307\u5c0e\u306b\u3088\u308a\u3001\u9055\u6cd5\u306a\u5927\u91cf\u8abf\u5408\u304c\u7d99\u7d9a\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u3068Novo\u306f\u8b66\u544a\u3057\u3066\u3044\u307e\u3059\u3002<\/p><!-- \/wp:paragraph -->\n<!-- wp:paragraph 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