A.SOCIETY pushes the boundaries once again, partnering with Hong Kong streetwear brand SUBCREW to launch a brand new eyewear collection. The inspiration comes from SUBCREW founder Lee Chan-sum's love for vintage Porsche cars, integrating aesthetic elements from classic models into the design to offer a unique visual experience for fashion enthusiasts. A.SOCIETY's signature craftsmanship and innovative design perfectly blend with SUBCREW's street culture vibe, creating eyewear styles that embody a coexistence of retro and modern elements, all infused with personality.
Since its inception in 2004, SUBCREW has championed street culture with the slogan "WE ARE THE SUBCREW." Li Tsz-cham stands as a pivotal figure in the local fashion scene. This collaboration not only highlights both brands' passion for fashion and culture but also showcases their unique philosophies through intricate design details. The collaborative collection features two specially designed pieces — ALTERNATOR and SPARK PLUG, both inspired by Li Tsz-cham's personal collection of vintage Porsche cars, utilizing a color palette of beige and vibrant yellow to emphasize a balance between retro and avant-garde aesthetics.
The ALTERNATOR is crafted from pure titanium, featuring slender frame lines that blend retro gold and stylish black, exuding an air of elegance coupled with strength, making it a perfect match for everyday outfits. Meanwhile, the SPARK PLUG has been upgraded with a brand new Thin Clip-on magnetic design, inspired by pilot sunglasses. The frame is lightweight and fluid, and the lenses are specially selected from the century-old German brand Zeiss, offering blue light protection that enhances visual clarity and comfort, providing an exceptional experience whether worn daily or while driving.
The A.SOCIETY x SUBCREW collaboration eyewear collection is now available for limited purchase at the K11 MUSEA store and online. If you love street style and vintage vibes, this is definitely something you can't miss.
