Jimmy Choo has announced the launch of its brand new men’s fragrance, MAN EXTREME, which serves as an exciting extension to the highly popular Jimmy Choo Man collection introduced in 2014. This fragrance builds upon the original aromatic woody foundation, incorporating bolder and more dynamic scent layers that reflect the adventurous spirit of the modern Jimmy Choo man, unafraid to explore.
The fragrance opens with a striking contrast of spices, featuring top notes of red thyme and black pepper that deliver a bold and vibrant punch. The heart of the scent introduces geranium and clary sage, creating a refreshing herbal aroma that is both distinct and layered. Finally, it concludes with a rich base of amberwood, tonka bean, and vetiver, crafting a robust masculine finish that evokes a sense of confident defiance. This scent belongs to the modern fougère family, designed for men who seek to break boundaries and embrace adventure.
Jimmy Choo’s master perfumer Anne Flipo notes that her inspiration stems from the multifaceted nature of red, capturing a fresh and fiery tension with red thyme. Meanwhile, the brand’s perfumer Tanguy Guesnet reinterprets the classic fougère style with tonka bean and amber wood, infusing it with a warm, sensual touch that aligns perfectly with the modern man’s personality.
The fragrance design echoes the powerful energy within the scent, continuing the classic square silhouette of the Jimmy Choo men’s fragrance bottle. Boldly adorned with a red lacquer finish, it features a matching red printed leather cap and metallic embossed lettering, creating a striking and impactful visual. This design encapsulates the brand’s modern expression and adventurous spirit in its men’s fragrance collection.
The brand’s advertising campaign invites model Marlon Teixeira to once again serve as the spokesperson, collaborating with the Jimmy Choo Man fragrance line since 2016. In the latest advertisement, he rides a motorcycle along the expansive coastline, experiencing the resistance of wind and waves, reflecting a carefree lifestyle. Ultimately, under the dusk’s glow, he crosses paths with model Ilona Cabrera, showcasing a journey filled with passion and freedom.
Jimmy Choo Man Extreme comes in three sizes: the 100ml bottle is priced at HKD 1,005, the 50ml at HKD 735, and the 30ml at HKD 540. It’s available at various Jimmy Choo fragrance counters in Hong Kong, including Sogo in Causeway Bay and Kai Tak, Langham Place in Mong Kok, and New Yaohan in Macau.
As the latest creation from the luxury brand Jimmy Choo, MAN EXTREME is not just a fragrance; it’s a bold expression of independence, confidence, and the spirit of adventurous freedom tailored for men. From the intricate layers of the scent to the design of the bottle, it showcases the brand’s ongoing commitment to innovation and its precise interpretation of modern masculine style.
