Johnnie Walker recently announced a groundbreaking global partnership with internationally renowned musician Sabrina Carpenter, infusing a fresh new look into the brand. The Grammy Award winner, known for her album Short and Sweet and hit singles Espresso and Please Please Please, which have topped charts on streaming platforms, is bringing her confidence and creative spirit from the music world into whiskey culture, reimagining the way we enjoy Johnnie Walker Black Label.
This collaboration revolves around Sabrina’s musical journey and is set against the backdrop of her latest tour, the “Short n’ Sweet Tour.” It launches a series of experiences that blend visual art, music, and taste. A key highlight of the collaboration is the new signature cocktail “Moon Walking,” crafted by local mixologist Leo Ko. Inspired by Sabrina’s unique creative style, this cocktail features Johnnie Walker Black as its base, enhanced with fresh mango juice, shiso liqueur, yuzu citrus juice, and soda water, resulting in a refreshingly layered taste that’s perfect for any occasion.
The steps to concoct the “Moon Walking” cocktail are quite simple: Start by adding ice to the glass, followed by 45 ml of Johnnie Walker Black, 60 ml of mango juice, 5 ml of shiso liqueur, and 10 ml of yuzu citrus juice. Stir it all together and then pour in 50 ml of soda water. Voila! You’ve created a uniquely flavored summer special that encapsulates the musical vibes of Sabrina Carpenter, perfectly embodying the spirit of brand __XXX_id__.
In addition to a new home mixing experience, Johnnie Walker is also introducing a popular European and American format with Cocktails on Tap, launching two classic cocktails on tap—Signature Highball and Oolong Highball—at select bars. The cocktail design focuses on a light mouthfeel and balanced flavors, allowing both whiskey novices and enthusiasts to effortlessly enjoy the unique allure of Black Label.
Venues participating in the supply of on-tap drinks include hotspots like DJ HK at Zing! in Causeway Bay, Shift Cafe & Bar at Jifu Building in Wan Chai, The Garage Bar at The Langham Hotel in Mong Kok, Jagger Bar and Restaurant in Tsim Sha Tsui, and Library Restaurant and Bar among others. These bars will serve as destinations for experiencing John’s Walker’s new flavors in the city, further expanding the brand’s cultural influence among the young consumer demographic.
Director JJ Stratford has crafted visual content for this collaboration, drawing on the iconic dramatic aesthetic of Sabrina Carpenter. Blending vintage liquor ad styles with a contemporary feel, it narrates a story about self-discovery and creativity. John Williams, the global whiskey head at Johnnie Walker, also stated: Sabrina Carpenter is infusing new energy into the brand with her bold creativity and unwavering confidence..
Johnnie Walker has always been committed to breaking the traditional image of whisky through cultural collaborations. In the past, they’ve teamed up with musicians like Burna Boy, Bad Bunny, and CL, using classic songs like Walk This Way and These Boots Are Made for Walking as extensions of their brand spirit. This latest collaboration with Sabrina Carpenter not only continues this tradition but also pushes the brand further into diverse artistic cultures.
