As the 2025 CES kicks off in Las Vegas, Mercedes-Benz, in collaboration with Sony Pictures Entertainment (SPE), IMAX, and DTS, has officially launched a new in-car entertainment system, RIDEVU. This game-changing tech promises an unprecedented audio-visual experience for both drivers and passengers.
Buckle up, film buffs and tech aficionados! Sony Pictures is rolling out RIDEVU, its brand-new entertainment service that’s about to turn your car into a cutting-edge cinematic sanctuary. Thanks to the advanced Mercedes-Benz MBUX system, RIDEVU is geared to bring the IMAX Enhanced visual and audio experience right into your ride. Set to launch in the sizzling summer of 2025, RIDEVU will allow users to revisit blockbuster hits like “Venom: Let There Be Carnage,” “Spider-Man: No Way Home,” and “Uncharted” in full IMAX format—right from the comfort of their driver’s seat. Imagine, your car isn’t just a car anymore; it’s a front-row seat to an immersive theater experience. With IMAX Enhanced, you’re not just getting an average movie screening. We’re talking about a larger-than-life widescreen aspect ratio paired with the ultra-immersive DTS:X sound technology. This isn’t just watching a movie; it’s about being enveloped by one. Get ready to turn those boring gridlocks into a blockbuster movie fest. RIDEVU is about to shift your car’s ambiance from mundane to magnificent, making every trip a cinematic journey. Get your popcorn ready – your next drive could be epic.
This service also packs a multilingual dubbing option and supports viewing on multiple screens within the car, up to six screens, to be exact. This means both drivers and passengers can switch between personal and shared viewing modes whenever they feel like it. Through the ‘Screen Manager’ on the central display, drivers can effortlessly control what’s playing. Whether you’re riding shotgun or chilling in the back, you can kick back and enjoy an entertainment experience tailored just for you.
It’s a major vibe alert, style fiends and tech mavens! RIDEVU, the hottest thing to hit car culture, has officially rolled out in hotspots like the USA, Canada, Japan, the UK, Ireland, and Germany. And who’s behind the wheel? None other than Mercedes-Benz, marking them as the first global car manufacturer to turbocharge your ride with this service. But what’s RIDEVU, you ask? Picture this: an epic fusion of Sony Pictures’ entire movie vault with cutting-edge streaming tech. It’s all about giving car owners a mind-blowing menu of choices. Whether you’re lounging in your Benz or chilling with your iOS or Android device, you can buy, rent, or stream thousands of films with just a tap. Talk about cruising the information superhighway in style!
This collaboration showcases the technical prowess of the three entertainment pioneers: Sony, IMAX, and DTS, fulfilling their long-standing shared vision: to deliver the ultimate personalized content experience to consumers, whether at home or on the go.
