Lamborghini’s first plug-in hybrid super SUV—Urus SE—recently completed an unprecedented extreme journey, starting from the historic city of Lhasa and crossing 1,200 kilometers of the Tibetan Plateau. The route took it through the iconic highways G349, G219, and G318, reaching the Everest Base Camp area at an altitude of over 5,000 meters. This challenge was not only a supreme test of the vehicle’s performance but also highlighted the brand’s innovative achievements in hybrid technology and all-terrain driving capabilities.
The Urus SE features a brand new plug-in hybrid system that combines a twin-turbo V8 engine with an electric motor, boasting a staggering total output of 800 horsepower, making it the most powerful model in the Urus lineup. With 11 driving modes at your disposal—ranging from Hybrid to Strada, Performance, Sabbia, and Terra—this beast excels in any setting, whether cruising alongside the serene waters of Yamdrok Lake, tackling the steep slopes of the Karola Glacier, or navigating the ancient stone paths of the Jiangzi Fortress, showcasing precision and stability like no other.
In the high-altitude environment near Mount Everest, the Urus SE confidently navigates the thin air and harsh weather conditions. Equipped with the latest onboard technologies, it effectively enhances grip and suspension response, ensuring precise feedback and stable dynamics even on the challenging bends of the 108 turns of the Gaula Mountain. Regardless of the driver’s experience level, everyone can enjoy an exhilarating driving experience.
This journey embodies the tangible results of the brand’s electrification strategy, “Heading Towards the Heart of Taurus” (Direzione Cor Tauri). The Urus SE isn’t just about extreme performance; it also makes significant strides in energy efficiency and emissions reduction. The Lamborghini factory has achieved carbon neutrality for over a decade, and the hybrid design of the Urus SE represents a crucial step towards a sustainable future for the brand.
In terms of personalization, the Urus SE offers Ad Personam premium customization options, featuring a rich palette of body colors and interior combinations that further emphasize the owner’s unique style. As a key pillar in the brand’s product lineup, the introduction of the SE model takes the Urus series into a new chapter, balancing performance, comfort, and sustainability, and redefining what it means to be a true super SUV.
