At the globally watched CES 2025, Sony teamed up with its subsidiary Sony Honda Mobility to unveil the real deal—their brand-new electric vehicle, the "AFEELA 1," and announced that pre-orders are kicking off in California. As Sony's flagship entry into the electric vehicle market, the AFEELA 1 is more than just a car. It's a tech marvel redefining the relationship between humans and mobility.
AFEELA 1 has hit the scene, offering two chic models for trendsetters: the "Origin" priced at $89,900 and the more upscale "Signature" at $102,900. This ride is decked out with the cutting-edge AFEELA Intelligence Drive system, boasting 40 high-performance sensors and lightning-fast computing power. It seamlessly captures the vibe of your surroundings, paving the way for an incredibly smooth and safe driving adventure. Moreover, AFEELA 1 comes with the "AFEELA Personal Agent", a smart assistant that tunes into your needs like a true BFF, providing on-point info to ensure your journey is as comfy and carefree as a day at the spa. Get ready to cruise in style, wrapped in technology that feels like it's from the next galaxy.
Inside the sleek chassis of Sony's latest brainchild, the AFEELA 1, lies a minimalist yet uber-techy interior that's just brimming with advantages thanks to Sony's prowess in user interface design. This ride isn’t just a car; it's a mobile entertainment hub, decked out with a variety of apps from a slew of partners, all aimed at ramping up the fun and convenience for your journeys. Whether you’re navigating to the newest hotspot, binge-watching your favorite series, or tapping into some killer smart features, the AFEELA 1 is designed to satisfy the modern consumer’s craving for efficiency and a pleasurable experience.
The initial pre-order is currently exclusive to users in California, USA, and requires a refundable deposit of $200. Sony has announced plans to gradually expand this offer to other regions. This highly anticipated vehicle is expected to reveal more about its service details and delivery plans later this year.



