KENZO has launched a new Lunar New Year collection for the Year of the Snake, featuring golden begonia flowers and red-gold designs that pay tribute to cultural traditions. The collection, which includes embroidered jackets, sweaters, and various accessories, is imbued with festive spirit and is now available at stores worldwide.
Tommy Hilfiger has launched a special Year of the Snake collection, featuring a red double-breasted cardigan, a Henley dress, and several items with Chinese-style details to celebrate the Lunar New Year. The collection is now available on the official website and at retail stores.
PUMA has once again collaborated with PHANTACi to launch a new series inspired by hip-hop music and basketball. This collection blends street style with athletic energy, featuring key products including uniquely designed T7 track jackets and GV Special sneakers. Both the design and materials showcase exquisite craftsmanship.
Gucci has launched its Year of the Snake series advertisement featuring Ni Ni and Xiao Zhan, embodying the themes of family reunion and rebirth in the Year of the Snake. The series includes selected items inspired by snake patterns, perfectly integrating classic brand elements with creative design. These elegant fashion items add festive joy and blessings for the new year.
Facing the upcoming 25th anniversary, BEAMS PLUS and Engineered Garments have once again launched the PEG Uniform jacket and pants, inspired by American workwear. The jacket features multiple practical pockets, and the pants have details for adjustable sizing, now available for sale on the official website.
GEEKS RULE recently launched a collaborative collection inspired by “Ghost in the Shell,” limited to 76 pieces, showcasing unique designs. This series pays tribute to the classic animation with genuine leather sleeves and pistol patches, priced at ¥130,000 yen (excluding tax).
Loro Piana launches a Lunar New Year limited series, featuring seven exquisite designs of Bomber jackets and various classic accessories, incorporating snake patterns and high-quality fabrics, showcasing the brand’s extraordinary craftsmanship and New Year style.
This Chinese New Year, the Swiss brand On has specially launched the “Year of the Snake Chinese New Year” limited series, incorporating zodiac elements and festive colors. Popular shoe models Cloud X 4 and Cloudtilt both feature new designs, and are paired with limited edition apparel and accessories, allowing everyone to feel the festive atmosphere in both sports and daily life.
Local creative unit OLDSOILISM and CLUB STUBBORN have joined forces to launch a new collaborative series, releasing four limited-edition products exclusively in Central. The series includes unique handmade jackets and multifunctional designs with cultural flair, showcasing a perfect fusion of military style and Eastern art.
BEAMS recently launched a new collaborative Field Mountain Parka with The North Face Purple Label, featuring a unique color-block design and a comfortable, loose silhouette. The left sleeve is printed with the brand logo, making it convenient and practical. It is now available for pre-order.
The Los Angeles streetwear brand HYPLAND recently launched a new “ONE PIECE” series, featuring 32 products including jackets, hoodies, and rugs. Particularly recommended is the reversible Sherpa jacket inspired by various characters, and the rugs feature cute designs, making them a collector’s item for fans.
UNDEFEATED celebrates the Lunar Year of the Snake in 2025 with the launch of a capsule series called “Long Live Golden Snake.” The series integrates elements of golden snakes and peonies, paired with the five-bar logo, and includes a variety of jackets, sweaters, and unique accessories that are sure to catch the eye.
The “Water The Plant” account focuses on plant care, sharing care methods for various plants in a simple and clear manner. It regularly recommends green plants suitable for different environments and also hosts online forums to help plant enthusiasts gain a better understanding.
KITH Tokyo and the creative team New Manual have joined forces to launch their first collaborative series, combining 1970s painter pants with 1930s denim jackets. This collection not only highlights the denim culture but also incorporates rich historical elements, undoubtedly capturing the attention of fashion enthusiasts.
Nanamica has recently launched its Life-Tech Wear collection, featuring four down jackets, each crafted with high-performance GORE-TEX and KODENSHI® down materials. The design inspiration is drawn from military styles, blending practical features with modern fashion.
A BATHING APE® recently launched its brand new Spring/Summer 2025 collection, drawing design inspiration from Y2K electronic music culture and traditional preppy style. From classic camouflage to map designs, and even luxurious brown baseball jackets, the collection showcases a perfect blend of vibrancy and fashion.
The Bottega Veneta spring collection campaign this season was shot in Liuyang, Hunan, known as the hometown of fireworks, showcasing the festive atmosphere of the New Year. Global brand ambassadors Shu Qi and Yang Youning together interpret it, accompanied by fresh arrangements from a music composer, filling the advertisement with vitality and hope.
Tommy Hilfiger recently launched a new limited edition collection, sweetly endorsed by BLACKPINK member Jisoo, blending American classics with Asian elements. Jisoo, dressed in an exquisite red dress, displays a lively personality, embracing the festive atmosphere of the New Year.
The latest collaborative collection from NEIGHBORHOOD, WTAPS, and RATS has been unveiled, featuring two varsity-style jackets, one made from cowhide and another combining wool and cowhide materials. Additionally, Hoodies and T-Shirts have been released, priced between $100 and $2,000, with the slogan “Way Of Life” highlighted.
Dolce&Gabbana’s Fall/Winter 2025 menswear collection is where classic chic meets cutting-edge design, creating versatile looks that are just as suited for everyday wear as they are for glitzy evening affairs.…