Polaroid has recently launched its new instant camera series, including the Now Generation 3 and Now+ Generation 3. These cameras not only retain their classic design but also incorporate modern technology. The Now Generation 3 is a traditional analog model, fully upgraded with improved light meters and enhanced range sensors that ensure clarity in both bright light and various lighting conditions. It also features an upgraded dual-lens autofocus system, making instant photos look even more remarkable.
This camera features a body design that includes a built-in tripod socket and supports filter usage. It also comes with selfie and double exposure modes. The dual-lens autofocus technology automatically selects the best shooting lens, ensuring every photo captures the perfect effect. Notably, the body is made from 40% recycled materials, aligning with eco-friendly principles.
Now Generation 3 offers up to six color options: Graphite Gray, Purple, Arctic Blue, Yellow, Pebble Gray, and Coral, equipped with USB-C charging functionality. It's compatible with Polaroid i-Type film, priced at $119.99 (approximately HKD 940), €129.99 (approximately HKD 1,120), or £119.99 (approximately HKD 1,200).
The Now+ Generation 3 offers a range of creative features compared to the standard version, allowing users to capture photos more flexibly through the Polaroid app. This includes advanced functionalities like aperture priority, remote control, double exposure, a selfie timer, and manual mode. While it maintains its classic aesthetic, the modern technology embedded within is truly impressive.
The Now Generation 3 is available in four brand new colors, all made from 40% recycled materials. The colors include: white, coral, arctic blue, and black. Priced at $139.99 (approximately HKD 1,095), €149.99 (approximately HKD 1,290), or £149.99 (approximately HKD 1,500).
