Samsung has teamed up with the innovative AI company Perplexity to launch the world's first smart TV application featuring the Perplexity generative AI search engine. This app is now available on all 2025 Samsung TV models, with updates rolling out for 2023 and 2024 models through system updates. Users can activate the app from the main screen or Vision AI Companion interface, performing in-depth web searches through voice or text input. They will receive accurate responses and visual information cards curated by AI, enhancing the interactive experience on the big screen.
As a new member of the Samsung Vision AI Companion platform, this application allows users to query a variety of information directly on their TV, from travel plans to finding works by movie directors or even creating fantasy sports teams. The search results are displayed in a high-quality card style specifically designed for large screens, making it easy for users to browse directly from their couch. Users can activate this feature using the AI button on their remote, choosing to input questions via voice or an on-screen keyboard. After providing answers, the system will suggest related follow-up questions to further encourage exploration.
To attract more users, Samsung has teamed up with Perplexity to offer a 12-month free subscription to Perplexity Pro. Users can simply scan the in-app QR code to gain access. The Pro version features cutting-edge models like GPT-5, Claude Sonnet 4.5, and Gemini 2.5 Pro for advanced searches, equipped with a research mode to generate in-depth reports. Dan Glassman, a high-ranking executive at Samsung, emphasized that this collaboration not only enhances the uniqueness of the Vision AI platform but also provides users with a personalized experience, redefining the way users interact with their TVs.
Recently, Perplexity has found itself embroiled in multiple copyright infringement lawsuits. The British Encyclopedia Group, Merriam-Webster, Dow Jones, and several Japanese media outlets have accused it of extracting a significant amount of content without authorization to train its AI models, which has harmed the traffic and revenue of original publishers. These cases are currently being heard in the federal court in New York. Despite facing these controversies, Samsung is using this development to strengthen its AI ecosystem, aiming to reduce its reliance on Google's search technology and maintain its leading position in the smart home market.
