Recently, Sony has unveiled a new lineup of products, including the ECM-778 professional shotgun microphone, the CFexpress Type A memory cards CEA-G1920T (1920 GB) and CEA-G960T (960 GB), and the MRW-G3 CFexpress Type A card reader. These products are designed to meet the needs of sound capture, data storage, and transmission in professional audio-visual recording, providing support especially for creators in film, television series, and documentaries.
The ECM-778 is a single-channel high-resolution microphone that boasts outstanding recording performance. Its key technological highlights include a newly developed voice coil, brass sound tube, and innovative circuit board design. The improved voice coil is capable of capturing subtle sounds and high-frequency vibrations, while the brass sound tube effectively suppresses lateral and rear noise. Combined with components like a film capacitor, this microphone ultimately achieves clear, expansive high-frequency output and stable mid-low frequency performance. Whether used in a studio or for outdoor shoots, and in various modes such as close-up or long-distance pickup, this microphone consistently delivers excellent sound quality.
In terms of practicality, the ECM-778 showcases its lightweight characteristics: measuring just 176 millimeters in length and weighing 102 grams. The included mount and adapter design not only make it easy to install on a recording boom pole but also allow for direct connection to compatible cameras, including the Sony Cinema Line and Alpha series mirrorless cameras, effectively minimizing interference in tight shooting spaces. Additionally, its body features an aluminum housing, equipped with a built-in low-cut switch and two types of windshields (foam and furry) to adapt to various complex shooting environments.
During the development process, Sony collaborated closely with sound engineers from the film production industry, optimizing product details through practical testing and feedback to ensure that the final product meets professional requirements.
Alongside the microphone, three professional storage and transmission devices are also being launched. Among them, the CEA-G1920T and CEA-G960T CFexpress Type A memory cards come with capacities of 1920GB and 960GB, respectively. These cards support the CFexpress 4 standard, with read speeds exceeding 1800MB/s and write speeds reaching 1700MB/s—effectively doubling the performance of the previous generation. They also meet the VPG400 video performance guarantee standard, ensuring a stable recording speed of 400MB per second, making them ideal for extended high-quality shooting tasks.
To complement the new memory card, Sony has also launched the MRW-G3 card reader. This reader supports the CFexpress 4 standard and a USB 40Gbps transmission protocol, allowing for rapid data transfer to computers. It’s also compatible with smartphones and tablet devices, and features a heat dissipation design to prevent overheating during large file transfers, ensuring stability.
It's worth mentioning that these new memory cards feature TOUGH specifications, boasting approximately five times better drop resistance compared to the CFexpress Type A standard, while bending strength is enhanced tenfold. They also come with IP57 dust and water resistance, high-temperature durability, and static electricity protection, making them perfect for use in harsh outdoor environments. All these new products are expected to be officially launched in 2025, with the ECM-778 microphone priced at HKD 7,690; the CEA-G1920T memory card priced at HKD 6,890; the CEA-G960T priced at HKD 4,190; and the MRW-G3 card reader available for HKD 1,090.



