LEGO and Nintendo have once again joined forces to unveil the brand new LEGO Icons 72046 Game Boy set. This collection, themed around the classic Game Boy handheld console, is now available for pre-order at a price of $59.99 (approximately HK$467). Consisting of 421 pieces, this set is designed to a nearly 1:1 scale, faithfully recreating the look and details of the original 1989 Game Boy.
The LEGO Game Boy set intricately recreates the classic features of the original gaming console, including the iconic D-pad, A and B buttons, SELECT and START buttons, as well as the contrast adjustment and volume knobs. Its dimensions closely resemble those of the original Game Boy, allowing collectors to truly savor the nostalgic charm.
In addition, the LEGO Game Boy design is equipped with an interchangeable game cartridge slot, which includes two classic LEGO-style cartridges of games: The Legend of Zelda: Link's Awakening and Super Mario Park. Users can manipulate these cartridges to recreate the gaming experience of yesteryear.
In terms of visual effects, this set features a parallax film screen that can display various graphical effects. Players can choose to show the classic Nintendo startup screen or scenes from the games. Using special technology, the screen creates dynamic visual effects that enhance the nostalgic atmosphere of retro gaming. Furthermore, the set extensively employs printed components to ensure the finished product is both refined and durable, with meticulous attention to detail—from the speaker holes to the battery cover—all faithfully reproduced.
This set belongs to the LEGO Icons series, specifically crafted for adult collectors and LEGO enthusiasts, recommended for ages 18 and up, making it perfect for those who love hands-on creativity and nostalgic gaming culture. The assembly instructions are detailed, making it easy for even newcomers to complete. It's important to note that the LEGO Game Boy is primarily a display collectible and does not have actual gaming functionality, nor does it provide lights or sound.
Nintendo and LEGO have collaborated to create a retro-style commercial that pays homage to the classic TV ads of the original Game Boy from 1989, capturing a deep sense of nostalgia. Earlier, the two companies launched several Nintendo-themed LEGO sets, including a Nintendo Entertainment System combined with a vintage television setup, the $300 The Legend of Zelda Deku Tree, and a range of Super Mario series sets.
The LEGO Game Boy set is now available for pre-order through the official LEGO website, Nintendo's official site, and select global retailers, with a release date expected on October 1, 2025.
