This brand-new office is not just a laboratory; it's a creative hub where NOT A HOTEL will explore innovative work models and brainstorm future products and services. The design emphasizes flexibility, encouraging all members to collaborate and innovate together.
A standout feature of the new headquarters is the exclusive event and workspace crafted by internationally renowned creative director NIGO®. This private lounge is reserved solely for the owners of NOT A HOTEL properties, hosting just one group of guests each day to offer a unique, limited experience. The space is equipped with state-of-the-art smokeless barbecue grills and a back kitchen, specifically designed for hosting intimate dinners and parties.
Everywhere you look, NIGO's unique design taste is on full display. One standout feature is a large storage wall made from 284 pieces of his beloved Swiss USM Haller system, arranged in a U-shape. This meticulous configuration is not just practical; it also serves as a striking visual centerpiece. NOT A HOTEL OFFICE also showcases a Jean Prouvé 6×6 prefabricated house, acquired from France and built in 1944. Inside this historic structure, you'll find a curated selection of vintage furniture in the French modernist style, perfectly embodying NOT A HOTEL's minimalist design philosophy and brand spirit, which is Live anywhere..
The main public area features a stunning 15-meter long wooden table, serving not only as the heart of the office but also as a hub for events. Surrounding this impressive table are sleek black stools designed in collaboration between Cassina and Virgil Abloh, enhancing the space’s modern aesthetic. The area stretches 40 meters deep, designed to foster interpersonal connections and bring together diverse thoughts and talents. The office boasts 36 flexible seating areas and four independent soundproof booths, blending openness with functionality. Additionally, there's a meeting space equipped with a deep gray kitchen, where high-end appliances and tableware align with the standards of NOT A HOTEL, elevating the overall ambiance.
In addition, the office showcases NIGO's private collection and features the PRATONE chaise longue, cleverly blending a functional workspace with gallery-like curation elements. The innovative design of this office fully reflects NOT A HOTEL's forward-thinking approach to work and the hospitality industry.
