Since its establishment in 1898, German luggage brand RIMOWA has dedicated itself to revolutionizing the travel experience. This Lunar New Year, they’ve rolled out an emotionally charged promotional campaign themed “Every Journey Home Begins with a Single Step.” Inspired by the sprawling imagery of the Year of the Snake, the campaign captures the heartfelt emotions of warmth and connection experienced on the journey home. It delves into the profound meaning of “home” through a series of three captivating animated shorts.
In the lineup, the first short film, “The Cat’s Flying Adventures”, presents a playful and vivid portrayal of the amazing encounters and the essence of companionship in travel. The story follows a kitten who stumbles upon a magical suitcase, kicking off an adventure filled with novel experiences, perfectly capturing the joy of travel and a heartwarming sense of homecoming. Meanwhile, “Packing Masterclass” reinterprets packing as an art form, symbolizing the anticipation before departure and the transformative power of travel. Lastly, “Knock Knock, Home Sweet Home”, dazzles with vibrant visuals and rich cultural elements, showcasing the joy of Lunar New Year reunions and the beauty of tradition.
In a dazzling move that pairs tradition with trend, RIMOWA has launched an exclusive, limited-edition Chinese New Year gift set, featuring a chic twist on the classic Western domino game. This set isn’t just any old game night contender; it’s designed with a unique serpentine pattern that’s sure to stand out on any coffee table. The set includes 48 domino pieces, each intricately fitted with a sleek steel ball track design. But the allure doesn’t stop there. Each set is presented in vibrant red festive packaging, complete with a greeting card and stickers to sweeten the deal – all echoing RIMOWA’s dedication to craftsmanship and aesthetic finesse. Moreover, keeping up with the digital age, RIMOWA has introduced limited-edition festive digital accessories, affectionately named Rimojis, adding a pop of fun and festivity to your New Year celebrations. Whether you’re a tech whiz or a style maven, these trendy additions promise to upgrade your festive tech game. So, gear up to slide into the New Year with style and sophistication, courtesy of RIMOWA!
In addition, a plethora of RIMOWA products are hitting the shelves exclusively at stores in Hong Kong and Macau, featuring the crème de la crème of travel chic. The lineup includes the striking RIMOWA red aluminum-magnesium alloy card holder, the show-stopping RIMOWA Mahjong Attaché—yes, a mahjong-themed briefcase for the game enthusiasts!—along with the sleek silver RIMOWA Original Bag. Not to mention, there’s the warm turmeric-colored RIMOWA Essential Cabin suitcase, the bold red RIMOWA Essential Check-In L suitcase, the classy black RIMOWA Never Still large backpack, and the silver RIMOWA Classic Check-In M suitcase. Each item, crafted with unparalleled craftsmanship and unique design, promises an exceptional travel experience. These pieces not only carry the legacy of the brand’s century-old heritage of quality and innovation but also definitely make a statement wherever they go.
