The classic racing anime Initial D is celebrating its 30th anniversary. In tribute to this groundbreaking work, Lingbang Group (2230.HK) has received official authorization to host a special limited-time pop-up store from July 30 to August 28, 2025, located in the AIRSIDE L2 atrium at Kai Tak Landmark. This event blends nostalgia with innovation, allowing fans from different generations to relive the thrilling memories of Takumi Fujiwara drifting the mountains in his AE86.
One of the biggest highlights of this pop-up store is its carefully crafted photo spots that recreate classic scenes. At the entrance, there’s a life-sized display of Takumi Fujiwara with his beloved AE86, allowing car enthusiasts to step into the world of the comic and snap a photo with Akina Mountain Car God. Inside, the setting of the Fujiwara Tofu Shop is vividly brought to life, complemented by exhibits of original artwork reproductions and story introduction boards. Whether you’re a longtime fan who followed the manga back in the day or a member of Gen Z encountering it for the first time, there’s plenty to dive into and appreciate regarding this legendary work.
In terms of products, the pop-up store will launch a series of exclusive items in two phases, blending distinctive artwork with practical designs. The first wave features hand-painted acrylic color papers themed around car models and characters (HK$50), acrylic coasters focusing on Takumi Fujiwara and the AE86 (HK$60), a glass cup printed with the text Fujiwara Tofu Shop (for personal use) (HK$95), and slippers (HK$80), among others. Car enthusiasts will be particularly drawn to the car air freshener, inspired by the showdown between the RX-7 and NSX on mountain roads, perfect for decorating your car or office while doubling as a functional accessory.
Among the highlights, the AE86-themed pillow (HK$120) and the absorbent towel (HK$50) have garnered significant attention from fans, both featuring a stylish black and white color scheme along with a special 30th-anniversary logo design. Meanwhile, the magnetic LED sign (HK$60) and the acrylic magnet stickers (HK$50) showcase more intricate details, making them collectible items.
As for the second drop scheduled for mid-August, it will include blind box acrylic charms (HK$60, six designs available), scene display wooden frames (HK$140), and acrylic standees (HK$90 per draw, HK$330 for a box), all capturing the thrill of racing. The practical products feature a tote bag embossed with Initial D (HK$220), a black crossbody bag (HK$150), and a crossbody phone strap (HK$180), along with cotton socks designed in racing black-and-white checkered or AE86 colorways (HK$45), perfect for everyday use or as collectible displays.
To thank fans for their support, this pop-up store in collaboration with Shell offers a range of exclusive promotions: any customer who presents a Shell gas station receipt can claim a limited edition Initial D poster for free. Additionally, Shell GO+ members who spend HK$300 or more at the pop-up store can enjoy one hour of free parking at AIRSIDE. All customers making purchases of HK$300 or more will also receive a classic Initial D event collectible card, with styles being random. Supplies are limited, so get yours while they last.
Since its serialization in 1995, its intricate plot and intense racing scenes have consistently garnered a dedicated following. The protagonist, Takumi Fujiwara, has become a symbol of Speed and Youth as he challenges various skilled racers with his AE86. This pop-up store is a tribute to those passionate years and offers anime and car enthusiasts an excellent opportunity to dive back into the world of drifting.
