In recent years, Central Market has become a popular spot for many to stroll after work, grab a snack, or meet friends on the weekends. This summer, there’s an extra reason to visit, as Hennessy Mart is making its debut in Asia, setting up a limited-time store right in Central Market. From now until July 4th, they’re bringing V.S.O.P into the market space, teaming up with Draft Land HK to showcase their unique drinking cocktail techniques, creating a more relaxed and instantly accessible tasting experience.
Inside, the setup draws inspiration from a street market grocery store concept, where fresh fruits, spices, and cognac intertwine to create cocktails with a diverse range of flavor layers. Forget complicated processes—the drinks are crafted using a pour-over technique that preserves the original ratios and flavors set by the mixologist, ensuring each sip remains balanced and smooth. This season introduces four exclusive flavors, all based on Hennessy V.S.O.P. The Hennessy Ginger offers a subtly spicy ginger note paired with refreshing lemon to brighten the palate, delivering a warm, mild kick that’s not overpowering. Tea lovers can try the Hennessy Oolong, which combines the roasted aroma of oolong tea with the fragrance of osmanthus and a hint of smoky plum—offering a delicate complexity with a lingering sweetness. For those who prefer fruity flavors, the Hennessy Pineapple blends sweet pineapple with roasted tea and vanilla notes, balancing sweetness with a hint of tea essence. If you’re in the mood for something a bit different, the Hennessy Yuzu mixes the sweet and tangy profile of yuzu with the rice aroma of Korean makgeolli, rounded out by the flavors of barley and hibiscus—resulting in a uniquely refreshing taste that carries a delightful rice essence.
Each drink starts at HKD 98, and if you and your friends want to explore different flavors, you can get two for a special price of HKD 160, making it perfect for a quick afternoon break while trying out new drinks. It’s worth mentioning that for every cocktail sold during this event, Hennessy will donate HKD 8 to Walking with Goodness Foundation, supporting underprivileged families, people with disabilities, and children from minority groups, so you can sip your drink while also making a light contribution to the community.
If you’re looking to soak up an unforgettable vibe, join us for a music party on the last night of the event, July 4th, from 6 PM to 9 PM. Local DJ crew BEAT FRIDAY, featuring INK and 波盛, will be spinning some killer Hong Kong Disco beats infused with the playful shadows of the market space, creating a perfect blend of retro and urban aesthetics—ideal for hanging out with a few friends while enjoying great tunes and a drink. Alongside cocktails, there will also be exclusive apparel and basketball-themed limited items launched in collaboration with Hennessy and Draft Land HK. When you purchase select products, you’ll get a chance to win in our capsule toy machine, which could lead you to limited edition goodies or surprise gifts!
After the event concludes, starting from July, the experience will extend to several restaurants and bars, including Draft Land HK, Vesper, Atmosphere, and At Muse. By spending at designated venues, participants can join in on capsule toy lotteries, allowing the little surprises of the night to spill over into more places. This way, cocktail culture will no longer be confined to nightclubs and formal events, but rather be integrated into everyday dinners and casual hangouts with friends.
Hennessy Mart’s latest venture into Central Market isn’t just about selling liquor; it’s about expanding the understanding of cognac and cocktails among a wider audience. They aim to blend V.S.O.P with fresh fruits, tea leaves, spices, and traditional spirits, transforming mixology beyond classic recipes. It’s all about showcasing complex flavors in a simple way, perfectly suited for various occasions and moods. Whether you’re unwinding after work with a refreshing drink, sampling a signature cocktail while shopping on the weekend, or sharing a fun moment with friends over music, this summer offers a perfect excuse to make a brief stop at Central Market.
If you’re into collecting, there will be limited edition apparel and products available for guests to purchase at the venue, featuring collaborations with streetwear brands. These designs incorporate sporty elements while maintaining a stylish edge, perfect for both collecting and everyday wear. If you want to capture the laid-back vibes of the city while also adding a touch of surprise to your daily life, why not take a stroll through Central Market during this time? Experience the various possibilities that Hennessy V.S.O.P can offer in cocktails, while keeping that summer essence alive in the Hong Kong dusk.
Event Details
Date: June 27, 2025 to July 4, 2025
Time: 1 PM to 10 PM (Bar operating hours: Monday to Friday starting from 5 PM, weekends and holidays starting from 1 PM)
Location: Central Market, Ground Floor
