AAPE BY *A BATHING APE® just dropped its sub-line AAPE NOW’s Spring/Summer 2025 collection, and it's all about stripping things back to basics. This season, minimalism and functionality take the front seat. By merging street style vibes with utilitarian essentials, they've crafted a lineup of must-haves that are perfect for your everyday flex.
This season's catalog takes us to the ancient Japanese city of Kamakura, where traditional architecture meets the stunning seaside views in an incredible showcase of Japanese aesthetics crashing into street culture. AAPENOW continues to champion its signature minimalist vibe, weaving low saturation colors with a light stone-wash finish to roll out denim lines and sporty sets that radiate a retro feel. But it’s not just about sticking to the monochrome basics of black, white, and gray. This spring and summer are getting a dose of vibrancy with mud yellow, kiwi green, wine red, deep orange, and soft pink, adding a fresh burst of energy to the classic palette. Whether you're channeling zen vibes or street sleek, this collection promises to keep your wardrobe on point and effortlessly cool.
This season, we’re still all about that sun-protection game with the launch of UPF40+ gear. The ultra-light sun-protective jackets are crafted from materials that block those pesky UV rays but with a cool twist – they're now designed to be packable! Practicality meets minimalist chic big time. The collection also includes breezy, cool-to-the-touch tank tops and woven short-sleeve tees, ensuring fashion-forward individuals can hit the streets in style, all while keeping their cool during the scorching summer heat.
On the flip side, AAPENOW has just dropped its freshest kicks, the NOVA, staying true to the brand's minimalist aesthetic while weaving in some old-school street vibes. The silhouette is sleek, available in three effortlessly chic shades: black, mist gray, and ivory white. Crafted with faux suede for a luxe vibe, the tongue of the shoe features added padding to pump up the comfort factor. The soles are made from Italian XL EXTRALIGHT® material, which not only makes them super lightweight but also waterproof and antibacterial for ultimate wearability. With wider laces and optional color pops in additional lace options, these sneakers create a laid-back street-style feel, perfect whether you're keeping it casual or dressing to impress on the trendsetting scene.
