After BEAMS PLUS made its debut in the U.S. last December with a pop-up store in Los Angeles, the main BEAMS brand is about to launch its first flash project in Southern California, opening a pop-up store in Los Angeles soon.
This pop-up shop will be open from March 7 to April 20, located at 620 Imperial Street in Los Angeles, the same spot as last year's BEAMS PLUS store. Shoppers can look forward to exclusive pieces from the brand's Spring 2025 collection, embodying the "Tokyo Contemporary Casual" style that BEAMS champions.
In addition, the pop-up store will showcase the new sub-line "the A," which reinterprets the meaning of "Authentic" through an American casual style, bringing customers a fresh fashion vibe. There will also be a dedicated area in the store selling BEAMS' surf and skate-inspired collection SSZ, along with limited edition collaborations with multiple brands, including well-known names like Levi’s and NEEDLES.
This BEAMS event in the US symbolizes a significant step in the brand's globalization, and for those who love Japanese style and street culture, it's undoubtedly a fashion feast that shouldn't be missed.
