David Beckham teams up with BOSS to create their first collaborative collection—BECKHAM x BOSS, marking a new chapter in the brand’s menswear partnerships. The collection draws inspiration from Beckham’s signature sleek and understated style, focusing on all-weather versatility while blending modern and timeless design elements. Personally involved in the design process, Beckham worked alongside the BOSS team to develop a fresh concept for the modern man’s wardrobe, emphasizing subtle details, effortless comfort, and refined taste.
BECKHAM x BOSS Spring/Summer 2025 collection embodies the BOSS 24/7 lifestyle philosophy, covering everything from formal suits to casual wear. The range includes knitwear, sweatshirts, shirts, and newly tailored suits, making it versatile for various occasions. The standout feature lies in the exclusive slim-fit design of the suits created for the collaboration, while the casual pieces center around denim, paired with lightweight and practical multi-pocket jackets.
When it comes to accessories, no detail is overlooked. Think leather tote bags, Chelsea boots, and quintessentially British newsboy caps that elevate your overall look. As for the color palette, earthy tones take center stage—ivory, khaki, beige, navy blue, and black are the main players, while light sky blue and soft pink step in as accents to create a multi-dimensional spring-summer color vibe. Denim pieces feature a variety of washed effects, showcasing impeccable attention to detail.
The advertising campaign is captured through the lens of renowned fashion photographer Lachlan Bailey, with the visual style directed by Team Laird. As part of a comprehensive marketing strategy, this campaign will appear on iconic global landmarks such as New York’s Times Square and London’s Piccadilly Circus. Additionally, a striking 541-square-meter hand-painted art wall on Tabernacle Street in East London will launch alongside dynamic visuals, making it a hot topic of discussion. This collection is now exclusively available at the BOSS Harbour City store and will soon be rolled out to BOSS stores and select retail locations worldwide.
