Calvin Klein officially teams up with MINJI, HANNI, DANIELLE, HAERIN, and HYEIN to launch the new Spring 2025 campaign. Under the lens of Oliver Hadlee Pearch, these five members passionately showcase spring denim styles and must-have pieces, highlighting their unique fashion charm.
Recently, NewJeans announced their rebranding as the fresh collective "NJZ," and this time, Calvin Klein has chosen to spotlight the names of these five members in their advertising campaign, inviting everyone into a vibrant world of denim. In the ad, they showcase a pure and stylish vibe with bold colors and playful poses. Accompanied by Biig Piig's single "Watch Me," MINJI, HANNI, DANIELLE, HAERIN, and HYEIN dance gracefully to the music, radiating energy and confidently embodying their vivacity.
This season, Calvin Klein redefines classic spring styles with a fresh perspective. The denim jackets, jeans, and Bermuda shorts feature modern cuts paired with wash techniques, all showcasing the iconic logo through laser engraving. Additionally, the retro-inspired logo tees, striped shirts, and dark-washed denim are cleverly matched with blazers, shirt dresses, and rugby sweaters, creating a relaxed yet fashionable vibe. Overall, the style is infused with fun and energy, bringing a whole new dynamism to the season.
The designs showcased by Calvin Klein in this collaboration undoubtedly elevate this year's spring fashion to new heights.



