In the blink of an eye, Chanel’s high-end jewelry line Coco Crush has celebrated its 10th anniversary, having made a splash since its launch in 2015.
Coco Crush reinterprets the iconic quilted pattern from the Chanel 2.55 handbag into a striking jewelry design, utilizing metalwork to transform the stitching texture of leather into something extraordinary. The soft and flowing silhouette, combined with the universally appealing quilted look, makes the Coco Crush collection notably unisex. With a minimal yet visually interesting design, these pieces are perfect for everyday wear, allowing for both solo flaunting and layered styling—each offering a unique vibe. As the brand officially notes, The same pieces keep reappearing. As long as you love them, repeating them every day, every time is no problem at all. has always highlighted the characteristics of Androgynous and Mix and Match, which can be seen as a true symbol that breaks the bounds of jewelry gender norms.
The Coco Crush collection features necklaces, rings, bracelets, and earrings, available in both petite and chunky styles. Crafted from three materials—yellow gold, white gold, and beige gold—each piece boasts a stunning design embellished with diamonds. Whether you mix and match different materials, colors, or sizes, Coco Crush offers endless possibilities for stacking.
Recently, Chanel brand ambassador Wang Yibo and Dou Jingtong took part in the filming of the Coco Crush advertisement. Wang Yibo has been a Chanel ambassador since 2021 and has frequently showcased his style in full Chanel looks, earning him the title of the male star most often spotted in Chanel in Mainland China. Dou Jingtong was just invited to be the brand ambassador last year and has participated in numerous brand events since then. This time, the duo filmed the Coco Crush campaign at the iconic Chateau Marmont in Los Angeles, stepping into the narrative of Coco Crush, where they encounter unexpected surprises.
The intertwining lines of the Coco Crush collection mirror the encounters that change the course of fate. This series is truly exceptional, blending strength with elegance, simplicity with richness, and softness with vibrancy.
