A journey often begins with a single decision. For Wei Daxun, travel is not just about the destination, but a state of mind. Recently, TUMI invited him to serve as the brand ambassador for the Asia-Pacific region, culminating in a final chapter of the 19 Degree Lite advertising campaign. With a calm yet determined demeanor, he navigates through the city, film sets, and life itself, captured on camera is a sense of ease and a mastery over the rhythm of life.
The sleek graphite-colored 19 Degree Lite international carry-on suitcase (HK$7,000) is his trusted travel companion, lightweight and agile, ready for every journey. Meanwhile, the navy blue coated canvas Navigation backpack from the Alpha Bravo series (HK$5,500) reflects another side of his life: layered and rich in character, both eye-catching and durable. These pieces aren’t just about storing luggage; they embody a mindset of being prepared for the long haul.
This collaboration is not just about shooting an advertisement; it’s a resonance of ideas. TUMI has always pursued a design that embodies both precision and practicality, while Wei Daxun captivates people with his genuine and natural persona. He stated that TUMI’s products allow him to handle any situation effortlessly, no matter where he goes, because Each piece is designed for real life..
Coincidentally, TUMI has also launched its 2025 Autumn collection, inspired by City That Never Sleeps New York, transforming elements from street culture to architectural structures into distinct travel styles. This season, the Alpha Bravo collection introduces a new poster print design featuring a nostalgic torn pattern, reflecting the brand’s rich history and innovation over the past fifty years. The new Surveillance backpack and Roadstead messenger bag are both flexible and stylish, making them the perfect choice for commuters.
Additionally, the Voyageur women’s collection has been refreshed with new colors like TUMI Red®, Mink, and Burgundy, perfectly blending practicality with style for both work and short getaways. The Arrivé collection this season introduces a large backpack and the sleek Hannover briefcase, inspired by high-end automotive details, merging carbon fiber elements with silent magnetic zippers to balance aesthetics and functionality.
Of course, you can’t go without the classic 19 Degree aluminum series, and this season introduces an exciting new addition: a bar set. Not only does it include all the essential bartending tools, but it also comes with a specially designed recipe card from TUMI. The storage case features the iconic 19 Degree aluminum texture, delivering a high sense of ritual—perfectly satisfying both lifestyle taste and travel style all in one.
Brand creative director Victor Sanz describes Wei Daxun as A True Reflection of the Contemporary Traveler, and he himself also states: TUMI’s designs are so connected to real life, each product is incredibly practical, accompanying me wherever I wish to go..
In the future, Wei Daxun will join McLaren F1 driver Lando Norris, LPGA golfer Nelly Korda, and PGA golfer Ludvig Åberg as a global brand ambassador for TUMI, each interpreting Journey in their own unique style.
If you believe that a great journey should start with a trusted travel companion, then TUMI’s Fall 2025 new collection might just be the perfect choice to accompany you on your adventures.
