In a fashion heartbreak alert, renowned label Y/Project has announced its curtains down moment, ceasing operations effective immediately. In a statement dripping with emotion, after a stylish run of 14 years, the team behind Y/Project disclosed their tough decision to bow out. "Huge thanks to all our collab kings and queens, co-creators, and the die-hard fans. Without your vibes and support, this journey would have been unthinkable. Shoutout to the legendary Glenn Martens, Pascal Conte-Jodra, the late great Gilles Elalouf, and Yohan Serfaty. Your genius let us ride this wave together." This announcement marks the end of an era for the fashion-forward troop that revolutionized contemporary aesthetics with every stitch.
Tracing the trajectory of Y/Project, the label indeed faced a major shake-up. Ever since the Belgian designer Glenn Martens parted ways with the brand, and following the sudden passing of co-founder Gilles Elalouf, the brand undeniably took a hit. Subsequently, amid financial hardships, Y/Project was taken over by the Paris Commercial Court, and last October, it dropped the bombshell news of its intent to sell. While a Hong Kong asset management firm, AA Investments, threw down a bid of 45,000 euros, the deal never materialized, leading the brand to its only remaining option: shutting down.
Word on the street is, Y/Project is set to immortalize its late co-founder Gilles Elalouf through some seriously iconic fashion moves. We're talking major plays at some of the fashion world's MVP venues—the Met in NYC, MoMu in Antwerp, the Fashion Museum in Paris, and the Museum of Decorative Arts in France. Gilles's visionary impact on fashion isn't just remembered; it's about to be etched in style history forever.
