Gucci has declared a parting of ways with Creative Director Sabato De Sarno and it’s sent ripples throughout the fashion scene. According to the latest scoop from WWD, Gucci shared in a statement that Sabato De Sarno, who took the reins in 2023, will witness the brand’s design studio take over the upcoming Fall show at Milan Fashion Week. Stay tuned, as Gucci is set to unveil a fresh artistic direction very soon. This shake-up has everyone’s eyes glued on what’s next for the legendary brand. Will the new visionary match the towering expectations? Only time will tell, but the anticipation is already turning the fashion week buzz up a notch.
Gucci’s CEO, Stefano Cantino, couldn’t help but rave about Sabato De Sarno: “I want to express my gratitude for Sabato’s passion and dedication. His commitment to Gucci’s craftsmanship and heritage is truly commendable, and I am grateful for all the hard work he has done so far.” This statement shines a bright spotlight on the respect and recognition for their creative maestro.
At Milan Fashion Week in September 2023, Sabato De Sarno rolled out his debut runway as Gucci’s latest helmsman, flaunting the Spring/Summer 2024 collection, “Gucci Ancora.” Yet, in his brief tenure of less than two years, De Sarno couldn’t quite spark a significant uptick in the brand’s performance or reverse its ongoing slump.
According to last year’s financial reports, Kering Group saw its total revenues dip by 11%, with Gucci, the cornerstone of the group, experiencing an even sharper decline of 20%. This downturn may have been a key driver in the brand’s swift decision to cut ties with Sabato.
