GUCCI has officially announced that Lee Know, a member of Stray Kids, has been appointed as the brand’s ambassador. This news has sparked widespread attention and discussion.
Since debuting with Stray Kids in 2018, Lee Min-ho has showcased his exceptional stage presence and versatile talents across various fields such as performance and songwriting, revealing the unique charm of this multifaceted artist.
He possesses an innate sense of style, effortlessly incorporating GUCCI elements into his personal aesthetic, whether at public events or during shoots. Last year, he was invited to the GUCCI Spring/Summer 2025 show in London, further deepening his connection with the brand.
With his unique personality and artistic spirit, Li Minhao is breathing new life into GUCCI’s ever-evolving brand narrative. Speaking about his role as a spokesperson, he expressed that he views GUCCI as a brand that transcends history and the contemporary by blending tradition with modern creativity. He feels truly honored to embrace the future alongside GUCCI.
As the brand ambassador for GUCCI, Li Minhao will be involved in several key events and initiatives for the brand, continuously driving innovation and reinforcing its core values.



