To celebrate the Year of the Snake, Gucci has unveiled an electrifying new ad campaign featuring global brand ambassadors Ni Ni and Xiao Zhan. Under the visionary guidance of Creative Director Sabato De Sarno, the campaign pays homage to family, tradition, and the symbolic rebirth represented by the Year of the Snake. Through a captivating narrative, the ad portrays cozy moments between two families, connected by a single window. This poignant setup symbolizes the timeless nature of familial love and bonds, transcending the relentless march of time. It’s a glossy, heartfelt nod to the enduring connections that define us, all set against the chic backdrop of Gucci’s latest must-haves.
In a recent ad campaign, Ni Ni shared her profound connection with the Year of the Snake collection. She remarked, “The Year of the Snake is upon us, and the serpent is one of Gucci’s iconic motifs. This collection beautifully merges the serpent’s elegance and vitality with the narrative of togetherness, conveying warm and memorable Lunar New Year wishes.” Through her interpretation, Ni Ni encapsulated the beauty of family reunions and the symbolic rebirth associated with the Year of the Snake.
Xiao Zhan shares, “This collection is a perfect blend of exquisite craftsmanship and creative design, interpreting the spirit of the festivities with a unique aesthetic. As a global brand ambassador for Gucci, I’m thrilled to be part of this ad shoot once again, sharing the joy of festive gatherings with everyone.”
As part of its latest collection, Gucci is dropping some killer pieces inspired by serpent motifs. A symbol of metamorphosis, rebirth, and eternal allure, the snake becomes the central theme, intertwining seamlessly with Gucci’s iconic design language to whip up some seriously stylish creative expressions. The spotlight shines on items like the Horsebit 1953 loafers and Signoria strap shoes, both reimagined in Gucci Rosso Ancora patent leather and pimped out with snazzy snake-embossed insoles. Not stopping there, the collection also features the Gucci Re-Web sneakers, a wicked fusion of the classic GG Monogram and serpentine patterns that dial up a dynamic visual punch.
The Gucci Rosso Ancora’s crimson patent leather Blondie bag has also become a major focal point, adorned with enamel round Interlocking G details that infuse the entire collection with a festive and fabulous flair. These pieces aren’t just perfect presents for your loved ones, but they also serve as lifelong treasures to commemorate and celebrate the arrival of the new year with the fam.
