KENZO is ringing in the Year of the Snake for 2025 with a dazzling burst of creativity, launching an all-new Lunar New Year collection inspired by the golden begonia blossom. This fresh drop pays a stylish tribute to traditional culture, perfectly capturing the festive vibe while showcasing the brand’s innovative spirit. The snake, a symbol of wisdom, elegance, and transformation, and the begonia, emblematic of happiness and longevity, are artfully fused in this collection. KENZO reinterprets its classics through a modern design lens, injecting both vitality and intricate detailing to each piece. These designs promise to breathe new life into the fashion scene, blending cultural reverence with cutting-edge cool.
Drenched in opulent golds and auspicious reds, the latest collection is a vivid ode to prosperity and good fortune. It comes alive with delicate embroideries, pearl adornments, and badges that showcase high-end craftsmanship, completely immersing us in a lush Lunar New Year vibe. One standout piece—a quilted jacket—features golden serpentine embroidery on the back, weaving in the begonia flower motif while proudly flaunting the ‘KENZO Paris’ and ’18 rue Vivienne’ tags, anchoring the deep Parisian cultural roots of the brand. The knit sweaters and wool cardigans, adorned with begonia embroidery and glitzy stripes, inject a festive cheer into our winter wardrobes, making them absolutely holiday-ready.
Additionally, the accessories are equally eye-catching, featuring oversized double-sided scarves adorned with festive patterns, adjustable bracelets, and footwear that offer more versatile styling options. The T-shirts and sweatshirts play up bright gold and vibrant red hues, elevating everyday wear into realms of joy and vitality, fully reflecting the brand’s consistent design philosophy.
This Lunar New Year capsule collection isn’t just a showcase of KENZO’s creative spirit; it’s a perfect blend of tradition and trendiness that lets you step into the New Year with style and substance. Now available at KENZO stores worldwide, this series adds a splash of gorgeous color to the spring season.
