With bold creativity and outstanding craftsmanship, BVLGARI has created countless masterpieces in jewelry and watches, among which the Serpenti collection stands as a hallmark of the brand, embodying profound meanings of wisdom, strength, and protection. To allow jewelry and watch enthusiasts in Hong Kong to experience the captivating charm of Serpenti up close, BVLGARI held a special event at its flagship store at 1 Beijing Road, showcasing a series of Serpenti pieces. They also invited Korean brand ambassador Kim Ji-won to the event, who donned various Serpenti Viper jewelry, showcasing the elegant transformation of the serpent and exploring the extraordinary craftsmanship of this classic collection with the guests.
As the brand ambassador for BVLGARI, Kim Ji-won dazzles in the stunning Serpenti Viper collection featuring a golden necklace, earrings, and bracelet that radiate elegance, perfectly embodying the dynamic beauty of the Serpenti series. This iconic design, born in 1948, has evolved from its original jewelry watch to a complete jewelry collection, with each piece showcasing the sinuous form and captivating details of the serpent. BVLGARI masterfully combines flexible precious metal chains with the serpent’s silhouette through the Tubogas technique, providing an ultimate fit that allows wearers to experience a unique delicate touch and flexibility. As design has progressed, the Serpenti Viper adopts a geometric structure, with overlapping serpent scales that create a modern wrap design, further highlighting BVLGARI’s creative artistic vision.
Beyond the jewelry collection, Serpenti showcases BVLGARI’s unparalleled watchmaking craftsmanship. The Serpenti Seduttori features an iconic teardrop-shaped case paired with a sinuous hexagonal snake scale bracelet, offering a light and elegant texture; the Serpenti Spiga dazzles with a diamond-studded wraparound bracelet, intricately engraved with wheat patterns, highlighting the perfect fusion of jewelry and timepieces; the Serpenti Tubogas continues the brand’s classic technique, blending a flexible metal structure with a snake design, creating a one-of-a-kind silhouette. Another model, the Serpenti Pallini, reinterprets the sinuous beauty of the serpent through diamond pavé and delicate small bead designs.
Serpenti is not just a symbol of jewelry and watches; it has also extended into fashion accessories like leather goods and eyewear. It even inspired the Serpenti Suites at the BVLGARI Hotel, integrating the essence of the serpent’s transformation into the art of living. As one of Italy’s top jewelry brands, BVLGARI has crafted the Serpenti collection into a classic masterpiece with timeless design and exceptional craftsmanship, perpetuating the allure of the serpent and narrating an immortal legend.
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