lululemon has announced that seven-time Formula One World Champion Lewis Hamilton will officially become the brand's newest ambassador. This collaboration not only provides Hamilton with high-quality performance gear to meet his needs during training, post-race recovery, and everyday wear, but also aims to drive innovative design for future products and participate in international advocacy initiatives.
Hamilton stated in a statement: "lululemon's products not only boast exceptional quality and trendy designs, but most importantly, they perfectly align with my athletic needs. I’m excited to collaborate with a brand that emphasizes holistic well-being. Through this partnership, we hope to inspire more people to explore their best selves."
As a brand ambassador, Hamilton will closely collaborate with lululemon's research and innovation team, as well as the design and development department, providing professional insights to enhance the future development of sports and leisure collections, ensuring that the products meet the needs of both professional athletes and everyday users. Additionally, lululemon’s Center for Social Impact will partner with the Mission 44 Foundation founded by Hamilton to integrate sports and mental health elements into education, employment, and self-sufficiency training programs, dedicated to creating more equitable opportunities for the younger generation.
Hamilton will also be the star of lululemon's latest global brand campaign, "No Holding Back," showcasing how top athletes continuously break their limits through everyday physical and mental training, serving as champions' role models. In this campaign, Hamilton will wear lululemon's latest men's training collection, particularly the highly acclaimed Metal Vent Tech series.
Nikki Neuburger, Chief Brand and Product Marketing Officer of lululemon, expressed, "We are thrilled to invite Hamilton to be our brand ambassador. His leadership in sports, fashion, and social impact aligns perfectly with lululemon's brand spirit. Whether on the track, in the realm of wellness, or in efforts to drive social progress, Hamilton's commitment and passion deeply inspire us. We look forward to innovating together to bring more positive change to the global community."
