LOEWE recently announced that Jack McCollough and Lazaro Hernandez will become the brand’s new creative directors. They will take full charge of the creation of LOEWE’s womenswear, menswear, leather goods, and accessories collections. The appointment will take effect in the near future.
This creative duo met at Parsons School of Design in New York and officially joined forces to establish the brand Proenza Schouler. Shortly after their graduation, they garnered the prestigious 《Designer of the Year》award, quickly making a name for themselves in the fashion world. In recent years, they have been multiple recipients of the 《Designer of the Year》and 《Annual Accessories》awards presented by the Council of Fashion Designers of America (CFDA).
Over the past two decades, their designs have continually redefined modern fashion and explored contemporary culture. Rooted in impeccable craftsmanship and infused with a keen artistic sensibility, these qualities perfectly complement LOEWE’s 179-year heritage of craftsmanship.
Pascale Lepoivre, CEO of LOEWE, expressed a warm welcome to Jack and Lazaro as they join the team. She praised their vision and creativity, which align perfectly with the brand’s philosophy, and shared her anticipation for the even brighter future they are set to create together.
Jack McCollough and Lazaro Hernandez expressed that it is an immense honor to work with LOEWE. They emphasized their shared values and mission with the brand, eagerly anticipating the opportunity to collaborate with LOEWE’s skilled team and artisans. Under Jonathan Anderson’s creative direction, they are committed to continuing LOEWE’s significant role within the fashion and cultural landscape. They extended their gratitude to Bernard Arnault, Delphine Arnault, Sidney Toledano, and Pascale Lepoivre, highlighting this as a pivotal moment for writing a new chapter in LOEWE’s history.
Sidney Toledano, CEO of LVMH Fashion Group, also expressed his admiration for Jack and Lazaro, noting their creativity at Proenza Schouler and their dedication to craftsmanship. He emphasized that they are the ideal choice for the new creative leadership at LOEWE and looks forward to seeing them continue driving the brand’s evolution.
