Recently, Pharrell Williams officially unveiled the ad campaign for his first Louis Vuitton Spring/Summer 2025 menswear collection titled "Le Monde Est à Vous" (The World Is Yours). This much-anticipated fashion show is set to take place at the magnificent UNESCO venue in Paris, where the campaign was also shot, adding layers of profound cultural significance to the event.
Captured through the keen lens of photographer Stef Mitchell, this sizzling ad campaign vividly brings to life the whirlwind lives of young diplomats moving through the grand halls and lush gardens of the UNESCO headquarters. These stunning visuals celebrate diversity and unity, tipping a hat to the global jet-setters whose journeys bring them together. From diplomats to explorers to the casual voyager, the campaign honors people of all skin colors, showcasing a unity symbolized by impeccable craftsmanship. It reveals the profound connections in our human relationships: regardless of our shape or color, we all share the same sky. This narrative not only charts territories but also the beautiful interplay of cultures under one roof—our shared global canopy.
Since its inception in 1958, UNESCO has been all about fostering cultural exchanges and global peace, laying down the symbolic groundwork for Louis Vuitton’s LVERS ideology. Think of LVERS as this boundless bridge linking communities worldwide, pulling together like-minded souls who share a fiery passion for craftsmanship and the thrill of travel. Driven by core values of warmth, friendliness, and bliss, LVERS spreads its philosophy through iconic patterns and logos that not only pay homage to Louis Vuitton’s travel heritage but also showcase a vision of human unity in diversity. This collection isn’t just stylish—it’s meaningful, symbolizing a collective embrace of our varied cultures and connections.
This season's collection dazzles with some seriously head-turning pieces. Take, for instance, the iconic Speedy P9 bag, reimagined in stark black and stunning neon hues, shining under the sun like a midsummer daydream. It's available in several sizes, including the fresh-off-the-runway Speedy P9 30. Another gem in the lineup is the LV Footprint Soccer shoe. Drawing from the classic cleated sole of soccer boots, this creation is crafted in either Monogram or sleek black leather and features a foldable heel and a rubber outsole for supreme comfort—perfect for globetrotters. And that’s not all. The collection also features crocodile-patterned snow boots and the aviation-inspired Super Vision sunglasses, making a bold statement wherever you go. Plus, the return of the Millionaire 1.0 and the debut of Millionaire 4.0 sunglasses are causing a stir. The latter sports a nude frame with matching lenses, spiced up with flashy Monogram accents, showcasing an edgy, fashion-forward aesthetic. Get ready to amp up your style game with these fierce additions.
