Timex has recently announced the reissue of its first LCD digital watch, the SSQ, a classic timepiece that first debuted in 1975. This watch finally receives its long-awaited revival. At the time of its release, it represented a significant breakthrough in digital technology, being the first digital watch to feature a low-power, always-on LCD display, which made digital timepieces much more practical.
While the SSQ Digital Reissue isn't a complete replica of the original, it retains the essence of the design while incorporating modern electronic components. The reissue features a recycled stainless steel case and a brushed stainless steel strap, paired with a vintage navy blue acrylic bezel that surrounds the LCD display. Compared to the original SSQ, the reissue adds buttons on both sides of the bezel, making it easier for users to adjust the time, which genuinely enhances usability.
This watch boasts a water resistance depth of up to 50 meters, but Timex specifically advises users that pressing buttons underwater may compromise its waterproof capabilities. The reissue model features a case diameter of 38 mm, a thickness of 13 mm, and a lug width of 19 mm, making it relatively thicker compared to current quartz watches, highlighting a unique style that reflects the transition from mechanical to digital timepieces at that time.
The 1970s marked a pivotal era for the rise of quartz and digital watches, during which significant technological breakthroughs in LCD (liquid crystal display) technology also took place. While LCDs require a backlight compared to LED displays, their low power consumption makes them an ideal choice for continuous display, allowing users to avoid the concern of rapid battery depletion. In 1973, Seiko developed the world’s first 6-digit LCD digital watch, the 06LC, heralding the beginning of this technology, which later became the mainstream for modern digital watches.
The Timex SSQ series represents the brand's earliest foray into solid-state quartz digital watches, moving away from traditional mechanical components like springs, oscillating wheels, and gears. Instead, it embraces innovative technology, offering wearers the convenience of futuristic advancements.
Currently, the SSQ Digital Reissue is priced at 28,600 yen (about HK$1,430) on Timex's official website in Japan, with pre-orders expected to start in 2025. Meanwhile, the price on the official website in the United States is set at $159 (about HK$1,240), but it currently shows as sold out. This reissue watch will debut in Japan before expanding to international markets, although an exact release date has yet to be confirmed.
