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    Home»Style»Footwear»Nike’s Growing Presence in South Korea with the Hyein Seo Ava Rover Sneaker Launch
    Footwear

    Nike’s Growing Presence in South Korea with the Hyein Seo Ava Rover Sneaker Launch

    2025-05-27By Noah Kwok
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    Nike’s relationship with the South Korean market keeps getting stronger, recently launching a new design called the Ava Rover in collaboration with Hyein Seo, which has left many sneaker enthusiasts pleasantly surprised. This shoe showcased its unique design during an earlier preview.

    Ava Rover features a black outsole paired with a textured mudguard, seamlessly transitioning into a deep purple-black upper that creates an extraordinary visual impact. The mini Swoosh on the outer forefoot delivers a subtle yet distinctive touch, while the insole is branded with Hyein Seo’s name in white lettering, showcasing the brand’s unique style through intricate detailing.

    Currently, Nike and Hyein Seo have not announced the exact release date, but it’s expected that this shoe will officially launch in 2025 through Nike SNKRS and selected stores, priced at $140.

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