Over 30 years ago, Issey Miyake drew inspiration from the resilient power of waterfalls to create the classic fragrance L’Eau d’Issey pour Homme. Now, more than three decades later, the brand once again looks to nature for inspiration with the launch of the Le Sel d’Issey collection. This new line is centered around the powerful energy of salt, seamlessly blending the freshness of the ocean with the warmth of the earth to deliver an unprecedented sensory experience that breathes new life into you. The newly debuted Le Sel d’Issey Eau de Toilette offers a richer woody marine amber scent, exuding warm aromas filled with vitality and masculine energy. The dual charm of Le Sel d’Issey Eau de Toilette and Eau de Parfum is embodied by rising male actors Kenneth Lai and Tim Fung, who reflect the distinctly different masculine attitudes behind the fragrances.
Since its founding in 1992, ISSEY MIYAKE Parfums has consistently embraced the unique philosophy of its founder, Issey Miyake, which celebrates the harmonious coexistence of art, technology, and nature. Each fragrance embodies a spirit of innovation, transforming the most fundamental element of life—water—into a fresh and elegant scent. Beginning with the debut fragrance L’Eau d’Issey, the brand has continuously showcased extraordinary influence in the perfume realm, bringing endless surprises to the world of scents.
The Le Sel d’Issey collection inherits the natural spirit of the classic L’Eau d’Issey pour Homme from 30 years ago, reinterpreting vitality and sensory experience through the essence of salt. Salt, as a seasoning of life, awakens the senses and sparks energy; its power brings a unique flavor to life, infusing this fragrance with a distinctive soul. In addition to the newly launched Le Sel d’Issey Eau de Parfum, the Le Sel d’Issey Eau de Toilette in the collection also centers around salt but presents a fresher and more invigorating tone.
Le Sel d’Issey opens with a fresh ginger note, transitioning into a heart of desert galbanum, and rounding off with a cedarwood base that creates a refreshing, woody marine fragrance. This adds depth to an already vibrant collection. The freshness of the ocean harmonizes beautifully with the warmth of the earth, perfectly capturing the multifaceted essence of salt and paying homage to vitality.
The all-new Le Sel d’Issey Eau de Parfum is more intense than ever, carefully crafted by perfumer Quentin Bisch, elevating salt’s olfactory presence to new heights, allowing the scent to truly Feeling inspired., much like the essence of salt itself. The top notes open with an infusion of brown algae and oak moss, showcasing the primal tension and freshness of the ocean; following this, notes of frankincense, amber, and cedarwood permeate in layers, providing a rich and sensual base that reflects the raw power of nature, evoking deep imagery of both sea and land, creating an undeniable aura. The fragrance is distinct yet mysterious, unisex as Quentin puts it: A fragrance that you can’t feel is a fragrance that doesn’t exist..
The bottle design was meticulously crafted by long-term collaborator Tokujin Yoshioka, continuing his creative synergy with Issey Miyake that has spanned 35 years. The gray smoky gradient of the bottle flows like a fragrant mist, allowing light to dance freely through the glass. The deep metallic cap draws the eye inward, showcasing a harmonious blend of strength and softness. The curved lens design at the base creates a visual vibration, captivating the viewer almost like a hypnotic experience. The outer box, in a warm gray tone, features a matte texture reminiscent of coarse salt crystals—subtle yet impactful, perfectly echoing the contrasting themes of ocean and earth, leaving a lasting impression!
Le Sel d’Issey eau de parfum is crafted in France and proudly carries a vegan certification. With a remarkable 94% of its fragrance ingredients sourced from nature, this scent features notes of seaweed, moss, frankincense, and amber, enhanced with upgraded recycled cedarwood extract. The alcohol base is derived 100% from natural French materials, and the bottle is made from 20% recycled glass. Even the outer packaging incorporates 10% natural seaweed fibers. Every detail reflects a commitment to environmental sustainability, highlighting a strong dedication to both aesthetics and eco-consciousness!
Ready to experience the breathtaking power of nature? From now until August 31, register at the following website to receive a complimentary Le Sel d’Issey fragrance sample.* Head to any ISSEY MIYAKE Parfums fragrance counter or the pop-up store at East Point City to immerse yourself in the Le Sel d’Issey fragrance collection, infused with salt and natural elements. *While supplies last, first come, first served.
Register Now: https://bit.ly/409j1VN
ISSEY MIYAKE Parfums Fragrance Counter
FACESSS Shipping Building | Langham Place | SOGO Causeway Bay | SOGO Kowloon City | Macao New Pavilion
East Point City Pop-up Store
Address: 1/F, Shop 10, 8 Chong Wah Road, Tseung Kwan O, East Point City
Date: From now until October 2
