German car tuning specialist Mansory collaborated with the sports brand Under Armour to launch a brand-new custom supercar, the MANSORY x UNDER ARMOUR Le MANSORY, inspired by NBA star Stephen Curry. The car features a carbon fiber body coupled with a 710 horsepower engine, and boasts an aggressively styled exterior design.
WNBA star Sabrina Ionescu will make her first visit to Hong Kong on the 16th of next month to participate in a Nike event and interact with local young basketball players and students. As a multi-time All-Star, Sabrina will share her basketball experiences and encourage young people to bravely pursue their dreams and break through their limitations. This visit to Hong Kong is part of her Asian tour, aimed at inspiring more young athletes to strive to achieve their goals.
The new collection led by Jerry Lorenzo’s Fear of God ESSENTIALS includes items from 10 NBA teams, including the Golden State Warriors and the Brooklyn Nets. Established favorite teams like the Chicago Bulls and Los Angeles Lakers also feature new color schemes, arousing anticipation among collectors and fashion enthusiasts.
Jerry Lorenzo-led Fear of God ESSENTIALS officially launched a soccer-themed capsule collection, featuring T-shirts, hoodies, and sweatpants inspired by the Indiana Pacers and San Antonio Spurs, perfectly blending athletic style with everyday wear.
The NBA’s Lunar New Year celebration event landed in Hong Kong, with legendary basketball star Shawn Marion making a special appearance at the start-up sports venue to interact with fans and celebrate the Year of the Snake. The event merged NBA culture with New Year traditions, featuring colorful slam dunks, a wishing tree, and the creation of festive calligraphy, creating a lively scene. Globally, promotional videos, matches, and limited-edition merchandise events were also held simultaneously, spreading the joy of the New Year and the passion for basketball around the world.