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The NBA’s Lunar New Year celebration event landed in Hong Kong, with legendary basketball star Shawn Marion making a special appearance at the start-up sports venue to interact with fans and celebrate the Year of the Snake. The event merged NBA culture with New Year traditions, featuring colorful slam dunks, a wishing tree, and the creation of festive calligraphy, creating a lively scene. Globally, promotional videos, matches, and limited-edition merchandise events were also held simultaneously, spreading the joy of the New Year and the passion for basketball around the world.

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TUMI is inspired by the Year of the Snake for this year, presenting the elegant image of the serpent through golden calligraphic strokes, and launches a limited Lunar New Year series, symbolizing abundance and joy for the new year. This New Year’s limited edition includes the Alpha Bravo, Voyageur, and TUMI+ series, with designs that specially incorporate the element of lucky coins, bringing auspiciousness and good fortune to every user.

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Tiffany & Co. has partnered with artist Wang Lingchen to launch a special Lunar New Year collection for the Year of the Snake, combining traditional Chinese ceramic craftsmanship with the brand’s classic design to present an exceptional artistic gift. The collection includes a Tiffany Blue® ceramic jewelry box and a standing ceramic stand, featuring intertwined snake motifs and heart elements that symbolize infinite love and blessings. Additionally, the brand’s iconic blue gift box has been given a limited-edition New Year design, alongside the release of WeChat stickers, electronic red packets, and greeting cards, extending the festive atmosphere into the digital realm.

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