Porsche

A.SOCIETY has teamed up with Hong Kong streetwear brand SUBCREW to launch a new collaborative eyewear collection, inspired by Lee Sin-Chan’s collection of vintage Porsche cars. The collection features two styles filled with a mix of retro and street aesthetics. The ALTERNATOR model, made from pure titanium, showcases a design that embodies both elegance and strength, while the SPARK PLUG features a Thin Clip-on magnetic attachment and Zeiss blue light blocking lenses, offering a fashionable and functional wearing experience. The collection has been released in limited quantities, making it a must-have for fashion enthusiasts.

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Porsche Design recently launched the Chronograph 1 – F.A.T. 2025 Edition. This new wristwatch is based on the design from 1972 and features a pure white Super-LumiNova dial with the iconic red second hand. The subdials showcase the silhouette of the legendary car model 962. It is available in a limited edition at a price of €10,936.

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Porsche maintained a strong performance in 2024, successfully delivering 310,718 vehicles. Although this represents a decrease of about 3% from the previous year, the brand has made significant progress in electrification, with the proportion of electric models increasing from 22% to 27%. The launch of the all-electric Macan has opened up new growth opportunities for the brand.

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