Primitive

The PRADA Fall/Winter 2025 menswear collection, themed “UNBROKEN INSTINCTS,” explores human primal instincts and sensibility, reshaping the winter wardrobe structure. The collection focuses on overcoats and fur, complemented by dual-layer down structures and metallic symbol decorations, presenting a casual yet elegant design philosophy. The exhibition space, designed by AMO, evokes emotional memories and human connections through a contrast of industrial structures and soft materials.

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