Leonardo DiCaprio has officially joined the Rolex Family as a brand ambassador, standing alongside industry giants such as Martin Scorsese and James Cameron as a Rolex Testimonee. For many years, he has been dedicated to the art of filmmaking and environmental issues, which aligns closely with Rolex’s philosophy of sustainability. In fact, DiCaprio has worn Rolex watches since his youth, making his role as a brand ambassador a natural progression. To commemorate this partnership, he has specifically filmed a new advertisement titled “Reach for the Crown,” showcasing the exceptional spirit of Rolex.
