Parmigiani’s Tonda PF Xiali Chinese Calendar series unveils a new red gold model, tailor-made for the Year of the Snake in 2025. The snake year mark at the 12 o’clock position is highlighted in gold, paired with a finely crafted “grain of barley” dial pattern. It perfectly presents multiple functions of the lunar calendar, offering enthusiasts a unique mechanical watch experience.
Victorinox has launched the Huntsman 2025 Year of the Snake limited edition Swiss Army Knife, featuring a snake pattern and the Chinese calligraphy character for “snake.” This limited edition is available globally with only 6,000 pieces, combining 16 practical functions with collectible value. Additionally, personalized engraving options for the knife case and a New Year gift set, including limited edition red envelopes and osmanthus oolong tea, have been introduced to enhance the festive atmosphere of the Lunar New Year.
Arnold & Son has launched a limited edition of eight Perpetual Moon 41.5 Red Gold “Year of the Snake” watches, featuring a hand-engraved 18K rose gold snake pattern, a blue sandstone glass dial, and an extremely precise astronomical moon phase function, demonstrating the perfect combination of traditional watchmaking craftsmanship and Chinese culture.
The North Face recently released its 2025 Lunar New Year collection for the Year of the Snake, drawing inspiration from the Chinese coiled snake pattern, symbolizing rebirth and transformation. Among the collection, the ICON 1996 Nuptse down jacket features various colors and is filled with 700 fill power goose down, showcasing both warmth and style.
Gucci has launched its Year of the Snake series advertisement featuring Ni Ni and Xiao Zhan, embodying the themes of family reunion and rebirth in the Year of the Snake. The series includes selected items inspired by snake patterns, perfectly integrating classic brand elements with creative design. These elegant fashion items add festive joy and blessings for the new year.
This Chinese New Year, the Swiss brand On has specially launched the “Year of the Snake Chinese New Year” limited series, incorporating zodiac elements and festive colors. Popular shoe models Cloud X 4 and Cloudtilt both feature new designs, and are paired with limited edition apparel and accessories, allowing everyone to feel the festive atmosphere in both sports and daily life.
UNDEFEATED celebrates the Lunar Year of the Snake in 2025 with the launch of a capsule series called “Long Live Golden Snake.” The series integrates elements of golden snakes and peonies, paired with the five-bar logo, and includes a variety of jackets, sweaters, and unique accessories that are sure to catch the eye.
The NBA’s Lunar New Year celebration event landed in Hong Kong, with legendary basketball star Shawn Marion making a special appearance at the start-up sports venue to interact with fans and celebrate the Year of the Snake. The event merged NBA culture with New Year traditions, featuring colorful slam dunks, a wishing tree, and the creation of festive calligraphy, creating a lively scene. Globally, promotional videos, matches, and limited-edition merchandise events were also held simultaneously, spreading the joy of the New Year and the passion for basketball around the world.
TUMI is inspired by the Year of the Snake for this year, presenting the elegant image of the serpent through golden calligraphic strokes, and launches a limited Lunar New Year series, symbolizing abundance and joy for the new year. This New Year’s limited edition includes the Alpha Bravo, Voyageur, and TUMI+ series, with designs that specially incorporate the element of lucky coins, bringing auspiciousness and good fortune to every user.