The 25th Grand Prix d’Horlogerie de Genève (GPHG 2025) took place in Geneva, held at the historically rich Bâtiment des Forces Motrices. After multiple rounds of evaluations by the GPHG Academy and the on-site jury, the final list of award winners was officially announced. This year, the highest honor, the Gold Timepiece Award Aiguille d’Or, was claimed by Breguet for its Classique Souscription 2025, marking a significant milestone for the brand’s 250th anniversary. The brand’s CEO, Gregory Kissling, took to the stage to reflect on the origins of founder Abraham-Louis Breguet’s subscription pocket watch, emphasizing that this new creation carries forward the spirit of tradition and innovation.
This year’s conference awarded over 20 prizes, spanning traditional complexities, aesthetic craftsmanship, and beginner-level challenges, highlighting the watchmaking prowess and creativity of various brands. The Chronometry Prize for precision timing was awarded to Zenith’s G.F.J. Calibre 135, embodying the brand’s commitment to accuracy. Meanwhile, the Horological Revelation Prize, celebrating innovative watchmaking, went to Anton Suhanov for his St. Petersburg Easter Egg Tourbillon Clock, showcasing the fusion of avant-garde design and artistry.
(Right) Anton Suhanov: St. Petersburg Easter Egg Tourbillon Clock
The Audacity Prize for bold innovation was awarded to Fam Al Hut for his work Möbius, which boldly presents the concept of nonlinear time. In the realm of the Iconic Watch Prize, Audemars Piguet’s new generation Royal Oak Perpetual Calendar features the innovative Calibre 7138 movement, allowing for comprehensive calendar adjustments via the crown, balancing both technology and design.
(Right) Audemars Piguet: Royal Oak Perpetual Calendar
The Mechanical Exception Watch Prize for innovative watchmaking was awarded to Greubel Forsey for their Nano Foudroyante, which boasts a diameter of 37.9 millimeters and a thickness of 10.49 millimeters. It seamlessly combines a flying tourbillon, a single-button chronograph, and a jumping seconds feature, all while maintaining exquisite dimensions. CEO Michel Nydegger even highlighted that Meta’s CEO Mark Zuckerberg wears their brand’s timepiece during the event, emphasizing the enduring value of traditional watchmaking in the digital age.
(Right) Angelus: Chronograph Télémètre Yellow Gold
The Chronograph Watch Prize was awarded to Angelus for its Chronographe Télémètre in Yellow Gold, featuring a single-button chronograph design and a gold case that exudes classic elegance, which caught the judges’ attention. Meanwhile, the Tourbillon Watch Prize went to Bvlgari for its Octo Finissimo Ultra Tourbillon, which boasts a remarkable thickness of just 1.85 millimeters, pushing the boundaries of mechanical innovation.
(Right) Chopard: Alpine Eagle 41 SL Cadence 8HF
In the realm of sports timepieces, Chopard has clinched the Sports Watch Prize with its Alpine Eagle 41 SL Cadence 8HF. This watch showcases a super lightweight ceramic-titanium combine and features an 8Hz high-frequency automatic movement, exuding a distinctly modern vibe. Meanwhile, the Men’s Watch Prize was awarded to Urban Jürgensen for its UJ-2, which stands out with its double-wheel natural escapement system and a minimalist, classic design.
(Right) Bovet 1822: Récital 30
In the realm of functional timepieces, Bovet 1822 clinched the Men’s Complication Watch Prize with its Récital 30. This masterpiece is equipped with a 24-city rolling disc and a Daylight Saving Time adjustment system, showcasing impeccable global time display and high-end technical value. Meanwhile, the Time Only Watch Prize, which celebrates minimalist function, was awarded to Daniel Roth’s Extra Plat Rose Gold, embodying a return to the beauty of simplicity while embracing both craftsmanship and wearability.
Women’s watches are also making a striking impression, with Gérald Genta’s Gentissima Oursin Fire Opal winning the Ladies’ Watch Prize thanks to its unique design. Meanwhile, Chopard’s Imperiale Four Seasons claims the Ladies’ Complication Watch Prize with its captivating mechanism that showcases the changing seasons, seamlessly blending romance with functionality.
(Right) Chopard: Imperiale Four Seasons
In the realm of art and jewelry crafting, Dior Montres’ La D de Dior Buisson Couture clinched the Jewellery Watch Prize, showcasing the brand’s prowess in jewelry design. Meanwhile, Voutilainen’s 28GML SOUYOU was awarded the Artistic Crafts Watch Prize, preserving the heritage of Swiss craftsmanship.
(Right) Voutilainen: 28GML SOUYOU
In the realm of pricing awards, the Petite Aiguille Watch Prize for the Little Hand Watch has gone to M.A.D. Editions’ M.A.D.2 Green, which is priced between CHF 3,000 and 10,000. This piece features a jumping hour and trailing minute display design, capturing widespread attention in the market. The Challenge Watch Prize was awarded to Dennison’s Natural Stone Tiger Eye In Gold, a remarkably retro-styled entry-level quartz dual-time zone watch.
(Right) Dennison: Natural Stone Tiger Eye In Gold
The Mechanical Clock Prize was awarded to the Albatross, a collaboration between L’Épée 1839 and MB&F, showcasing new possibilities in contemporary mechanical clocks. Meanwhile, the Special Jury Prize went to Alain Dominique Perrin, honoring his significant contributions to the watchmaking industry.
This year marks the final year of Nick Foulkes as chairman of the GPHG jury, with the event honoring his contributions over the past five years during the awards ceremony. Despite some controversies, similar to previous years—such as the absence of major brands like Patek Philippe, Rolex, or those under Swatch Group—the winners this year showcased remarkable craftsmanship and innovative spirit. It brought together industry professionals and watch enthusiasts to celebrate the heritage and evolution of watch culture.
