Recently, Hublot announced that global pop icon and BTS member Jung Kook will be its new ambassador. The two officially kicked off their partnership at a launch event in Seoul, symbolizing a collaboration between two forces that are reshaping the rules in their respective fields.
This endorsement not only highlights Hublot and Jung Kook’s commitment to innovation, but it also resonates with the brand’s “fusion” concept that has been explored since its establishment in 1980, particularly when they launched the Big Bang watch in 2005. This complements Jung Kook’s consistent journey in music, where he seamlessly blends different genres.
Hublot’s CEO Julien Tornare praised Jung Kook as One of the most influential artists of the same generation., noting that his creativity is precise and full of passion, which perfectly aligns with Hublot’s brand spirit. Jung Kook expressed his admiration for Hublot, especially appreciating its superb craftsmanship and confident brand image. He revealed that he initially wasn’t very interested in watches but gradually became captivated by Hublot’s unique stories and personality.
This collaboration centers around the Big Bang Original Unico watch. Hublot emphasizes that this watch is not just an accessory but represents a symbol of Jung Kook’s creative process. The watch’s multi-layered structure mirrors Jung Kook’s musical works, serving as an extension of his personal artistic identity. He particularly noted Hublot’s unique duality—a young and vibrant exterior paired with an unmistakable elegance—which left a profound impression on him during his first encounter with owning a watch.
When discussing his feelings about becoming a global ambassador, Jung Kook described it as a new experience in his life and expressed his hope to develop a deeper connection with watches throughout this journey. He generously shared that he would love to gift Hublot watches to his family, fellow BTS members, and friends if given the chance. He emphasized the significance of his supporters, saying that every performance for ARMY represents a moment of his identity as an artist, and this connection is the foundation of his achievements.
