Leonardo DiCaprio has officially joined the Rolex Family as the brand’s latest ambassador, standing alongside industry luminaries like Martin Scorsese and James Cameron as a Rolex Testimonee. As a titan of the film industry, DiCaprio skyrocketed to fame with his iconic role in Titanic and clinched the Oscar for Best Actor in The Revenant. Beyond his cinematic achievements, he’s been a passionate advocate for environmental protection, founding the Leonardo DiCaprio Foundation in 1998 to champion ecological conservation and climate change issues—values that align perfectly with Rolex’s long-standing commitment to sustainability.
In fact, DiCaprio has a deep connection with Rolex. As early as his youth, he was spotted wearing the classic black-face Cosmograph Daytona 16520, which features the improved Zenith El Primero 4030 movement and utilizes the exclusive Microstella fine-tuning mechanism, hailed as one of the finest automatic chronograph movements available at the time. In recent years, he has also been seen wearing Rolex watches at various high-profile events, subtly showcasing his personal taste. Now officially becoming a brand ambassador feels like a natural progression.
To celebrate this collaboration, DiCaprio has specially filmed a new advertisement titled “Reach for the Crown,” showcasing Rolex’s unwavering pursuit of excellence. As a pioneer in both the entertainment and environmental sectors, his involvement undoubtedly adds a highlight to the Rolex Testimonee lineup.
