Swatch just dropped the ultimate flex for watch aficionados – the Swatch Encyclopedia, a four-volume collector’s edition gift set that chronicles every single innovative milestone since the brand burst onto the scene in 1983. This collection totally encapsulates Swatch’s dynamism, creativity, and timeless spirit. Featuring a whopping 8,419 Swatch watches, it lays out four decades of groundbreaking designs and iconic pieces. This set is a must-have whether you’re a design nerd, a creative maverick, or someone with a killer sense of personal style. Ready to dive deep into the vibrant world of Swatch? This collection is your golden ticket.

The Swatch Encyclopedia takes you on a dazzling journey through time, chronicling every iconic decade from 1983 to 2023. From the early days when their ‘second watch’ became an instant hit and their first-ever art special edition timepiece stole the spotlight, to the recent groundbreaking SISTEM51 automatic movement and the eco-chic BIOCERAMIC WHAT IF? collection—it’s all here. Even the buzzworthy collabs like OMEGA X Swatch and Blancpain X Swatch are featured, each volume showcases how Swatch has consistently been at the forefront of fashion, blending style with artistry through the ages.
Not only is the Swatch Encyclopedia a treasure trove of content, but it also dazzles with its colorful covers, adding a splash of style to any space. Whether perched on a bookshelf, featured on a display stand, or sprucing up a design studio, it radiates the quintessential Swatch vibes of positivity and vibrancy, making it both a practical item and a decorative collectible. Plus, this encyclopedia set is the perfect gift choice, offering Swatch aficionados and collectors a golden opportunity to dive deep into the brand’s design history.
Swatch has always been a trailblazer in creativity, smashing the norms left and right, and the Swatch Encyclopedia is a tribute to this legendary journey. This collector’s gem not only allows aficionados to relive classic designs but also invites everyone to ride through Swatch’s time tunnel, experiencing the boundless innovation that has defined the brand for over 40 years.

