TAG Heuer has launched a new concept boutique in Central’s IFC Mall, situated in the heart of Hong Kong Island, allowing customers to appreciate the craftsmanship of watches in a spacious and comfortable atmosphere. The new store features a sleek design with transparent floor-to-ceiling glass and gray metallic lines, complemented by the iconic blue walls of the Monaco series and wooden elements, creating a modern and dynamic environment for watch enthusiasts.
The opening event invited popular singer Tyson Yoshi and Hong Kong swimming representative Au Hoi Shun to support the occasion. Passionate about car culture, Tyson has previously traveled to Japan to enjoy the F1 races. On the day of the event, he showcased a white limited edition Monaco x Gulf watch, paying tribute to the golden age of racing and the movie Le Mans, highlighting his love for speed and the aesthetics of machinery.
The TAG Heuer Monaco x Gulf limited edition chronograph is a striking piece, with only 971 units available globally. It features a 39mm matte Grade 2 titanium square case and a silver-white finely textured dial accented with Gulf’s signature blue-orange stripes. Powered by the Calibre 11 automatic chronograph movement, it combines precision timing with outstanding wearing comfort. The watch is completed with a white Nomex® fire-resistant fabric strap and a blue perforated calfskin strap highlighted with orange stitching, echoing the essence of motorsport and meticulous craftsmanship.
The brand-new store also features a high-privacy VIP space, allowing watch enthusiasts to try on and closely examine the timepieces in a comfortable setting. The presence of racing helmets and trophies on display emphasizes the deep connection between the brand and motorsport culture, showcasing the spirit of Designed To Win. Since its establishment in 1860, TAG Heuer has focused on precision watchmaking and innovation, with beloved collections such as Monaco, Carrera, and Autavia gaining the admiration of collectors. Additionally, through collaborations with athletes and ambassadors from various fields, the brand continues to embody its philosophy of constantly pushing the limits.
The TAG Heuer Monaco x Gulf white limited edition chronograph is priced at HKD 76,600, making it a perfect choice for everyday wear or collection. Watch enthusiasts interested in experiencing this piece firsthand can visit the TAG Heuer boutique on the first floor of ifc Mall in Central to learn more and try it on.
